Screen For Life, Qatar’s National Breast and Bowel Cancer Screening program, joined forces with Skydive Qatar in an innovative way to raise awareness of the program and its goals during the month-long Bowel Cancer Awareness campaign.
Sheikh Abdulaziz bin Ahmed bin Khalifa Al Ahmad Al Thani, Skydive Qatar Chairman, jumped from a helicopter revealing a huge banner carrying the bowel cancer awareness tagline ‘Don’t wait for symptoms’, and the telephone number, 8001112, of the dedicated ‘Screen For Life’ hotline.
The thrilling sight of a skydiver jumping with the large reminder message was an extension of the ‘Screen For Life’ mission throughout March to remind people, men and women aged 50-74, that because bowel cancer can be a non-symptomatic illness it is vital not to wait until it is too late and to undergo screening as a precautionary measure.
Primary Health Care Cooperation (PHCC) and ‘Screen For Life’ officials were in attendance for the eye-catching event, including Dr. Mariam Al Emadi, Al Wakra Health Center Manager, PHCC.
“’Screen For Life’ has made significant strides in raising cancer awareness levels across Qatar, we consistently seek out new and innovative ways of getting our strong messages out to as wide an audience as possible.
This thrilling exercise was an exceptional way for us to capture even more attention and engage people in the need to take action. I would like to thank Skydive Qatar for their wholehearted support,” said Dr Sheikha Abu Shaikha, Cancer Program Manager, PHCC.
Sheikh Abdulaziz said, said: “’Screen For Life” is a great initiative that is going to great lengths to make a difference to the health and wellbeing of the people of Qatar. Skydiving is an extreme activity that always draws in the crowds so we thought this was an accessible and enthralling way for our organization to demonstrate our support and commitment to this cause.”
The skydive event was part of a widespread awareness campaign for Bowel Cancer Awareness Campaign that was kicked off in March, which included in-mall activation booths and social media messaging.
For more information on Bowel Cancer Screening Test, call the dedicated call center on 8001112. (Source)
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