The 17th Edition of Heya Arabian Fashion Exhibition, held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, at the Doha Exhibition and Convention Center (DECC), concluded on Tuesday, 1 December 2020 after five days. The country’s leading exhibition of modest fashion trends, Heya was hosted by Qatar National Tourism Council (QNTC) and organised by its subsidiary, Qatar Business Events Corporation (QBEC).
As the first event to take place since the lockdown earlier this year, the exhibition followed strict hygiene and safety guidelines put forth by the Ministry of Public Health (MOPH). To maintain safety, all those entering the exhibition had to present their EHTERAZ application, and organisers ensured visitors and exhibitors wore masks throughout. Social distancing measures were followed, with visitor capacity inside the hall maintained at 30%.
Qatar Business Events Corporation CEO Ahmed Al Obaidli commented:
“I would like to congratulate all partners, participants and organisers on a successful event, which marks the return of the sector. While the pandemic has altered the way in which these events are held, the continued collaboration among our stakeholders, and the support from our partners at the Ministry of Public Health, enabled us to provide a safe and controlled environment for the public, while showing the vibrancy of Qatar’s fashion scene.”
This year Heya showcased Qatar’s homegrown talent, with established brands and businesses to upcoming designers participating. Over 150 brands presented high-street apparel, haute couture and luxury, to the latest modest evening gowns and abayas. Well-known local fashion figures, media personalities, influencers, designers and entrepreneurs participated in various talk shows and workshops.
Over the years, many local designers and entrepreneurs have made their debut at Heya, going on to building successful and known brands internationally. A partnership with Bedaya Centre for Entrepreneurship and Career Development featured talks with inspirational figures in the business, who spoke at Heya and offered advice to aspiring young designers wishing to launch their own businesses.
Mr. Abdulla Faleh Al Saeed, Board Member and Acting General Manager of Bedaya Center said:
“Bedaya Center would like to thank Qatar National Tourism Council and the management of Heya Arabian Fashion Exhibition for their invitation and support to local entrepreneurs especially to projects owned and operated by women, that are always in need for such kind of support.”
“The 17th edition of the exhibition has achieved great success by all standards, and we are pleased to be a part of this success by providing the opportunity to female startup business owners to showcase their products and businesses. We always seek to provide the best solutions to help entrepreneurs achieve their desired goals, and support the SME sector in the country."
Over its five days, participants at Heya were able to enjoy ten talk shows, four fashion shows and two workshops, organised for current and budding designers. Another Heya partner, M7 participated in numerous talk shows focused on empowering young fashion entrepreneurs. An initiative of Qatar Museums, M7 helps designers explore, collaborate, and grow into successful entrepreneurs.
Maha Al Sulaiti, Acting Director of M7 commented:
“It was a pleasure to be part of this edition of Heya. We at M7 truly believe that there is no shortage of creative talent in Qatar and we aim to create an environment that nurtures and develops these designers into successful entrepreneurs. Heya has always been a great platform for young designers to showcase their work and engage with the public where otherwise they wouldn’t have that close connection.”
A partner of Heya, Virginia Commonwealth University School of the Arts (VCUarts Qatar) has long been the institution of choice for the country’s fashion design students. Its faculty, alumni and students participated actively in the 17th edition of Heya as panellists, and also in the fashion shows.
Elizabeth Yang Soon Ju, VCUarts Qatar Fashion Design Alumna and Adjunct Faculty said:
"Having my ‘New Normal’ collection featured on the runway at this year's Heya was a great opportunity for me, and indeed very exciting. I received many positive comments and the whole experience gave me confidence and new connections. This show really brings together the entire fashion community and gives Qatar's new generation of designers a platform to be seen and celebrated."
The 17th edition of Heya endorsed ‘fashion for a cause’, partnering with Education Above All (EAA). Founded by Her Highness Sheikha Moza bint Nasser in 2012, the foundation works with global, national, regional, and local partners to enrol 10.4 million out of school children globally.
Mr. Mubarak Al Thani, Communication Manager and Head of Advocacy at the Education Above All Foundation (EAA), said: “
We thank the organisers of Heya Arabian Fashion Exhibition for their support, as this donation contributes to our mission to enabling the most vulnerable and marginalised children, especially those affected by poverty, poor infrastructure, conflict, natural disaster and culture barriers, to access quality education.”
For more information on the 17th Heya Arabian Fashion Exhibition, please visit www.heya.qa.
Source: QNTC Press Release
Cover image: QNTC
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