The eagerly-awaited Paris Saint-Germain x Jordan collection has been flying off the shelves today, as fans all over the world race to get their hands on the exclusive collaboration between the Jumpman and the Parisian football giants.
Thursday’s launch at Parc des Princes saw Kylian Mbappe, Dani Alves, Marie-Antoinette Katoto and Wang Shuang showcase the collection for the first time. The club had organised an online pre-sale via store.psg.fr/Jordan, and in only three hours the entire stock of 5000 products for that day were sold out - a record for the club.
The craziness continued today when the collection was officially launched in the Paris Saint-Germain official stores, and queues were seen from early morning on Paris’s famous Champs Elysees and at the Megastore Paris Saint-Germain at the Parc des Princes. Throughout the day thousands more flooded into the club’s official shops in France, Doha and the newly-opened Paris Saint-Germain store in Tokyo, with around 20,000 items sold globally by 5pm today.
The stir caused by the innovative and iconic new collection has not gone unnoticed in the international media, with a reach of over a billion people worldwide.
Paris Saint-Germain Football Club, commonly known as Paris Saint-Germain, Paris SG, or simply PSG, is a French professional football club based in the city of Paris. Founded in 1970, the club has traditionally worn red-and-blue kits. The team has played its home matches in the 47,929-capacity Parc des Princes in the 16th arrondissement of Paris since 1974. The club plays in the highest tier of French football, Ligue 1.
Paris Saint-Germain established itself as a major force in France, and one of the major forces of European football in recent years. PSG have won a total of 38 trophies, making it the most successful French club in history by this measure. PSG is also the only club to have never been relegated from Ligue 1, the club with most consecutive seasons in the top-flight (they have played 45 seasons in Ligue 1 since 1974), one of only two French clubs to have won a major European title, and the most popular football club in France and one of the most widely supported teams in the world.
Domestically, the Parisians have won seven Ligue 1 titles, a record twelve Coupe de France, a record eight Coupe de la Ligue, and a joint record eight Trophée des Champions titles. The club has also won one Ligue 2 title. In European football, they have won one UEFA Cup Winners' Cup and one UEFA Intertoto Cup. The Red-and-Blues have a long-standing rivalry with Olympique de Marseille. The duo contest French football's most notorious match, known as Le Classique.
Oryx Qatar Sports Investments (QSI) have been the club's owner since 2011. The takeover made PSG the richest club in France and one of the wealthiest in the world. Currently, they have the seventh-highest revenue in the footballing world with an annual revenue of €486.2m, and are the world's eleventh most valuable football club, worth €825m. The capital club currently has active departments for youth football (PSG Academy), and women's football (PSG Women).
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