The Look Company, recognized as the pioneer of the “Look of the Games,” appointed as the official and exclusive branding partner of the long awaited and fully sold out football match between Spanish football club FC Barcelona playing against Al-Ahli Saudi FC, the current champions of the Saudi Professional League. Held in Doha at Al Thani Bin Jassim Stadium on Tuesday, 13th December, 2016. The game is a friendly match between the two football club giants and is set to mark Barca’s first ever appearance in Qatar.
As the exclusive branding partner, The Look Company provided a turn-key solution to deliver a unique and visually engaging environment to drive visibility for the match sponsors and partners. The Look Company is globally recognized in creating environmental branding solutions to major sporting and corporate events, organizing committees, sports clubs and their sponsors. Branding elements encompassed outdoor street banners and flagpoles, a fully customized branding solution at the stadium including branding of the VVIP lounge, exterior facades and team gate entrances, locker rooms and customized way finding signs. Branding with sponsors logos also spanned ticket booths and kiosks in malls in addition to the official match press conference at the Sheraton Hotel. All branding elements were created in harmony to help deliver an immersive visual spectator experience and ensure the utmost visibility for all sponsors throughout the event.
Jacob Burke, Co-president for The Look Company in Doha, Qatar commented: “This event is a fantastic opportunity for The Look Company to showcase our ability to deliver high impact brand visibly for event sponsors and also marks the increasing importance of sports for the country as we look forward to the 2022 FIFA World Cup. We are very proud of being able to partner with the Qatar Football Association in taking the branding of their events to the next level, as we continue to support the state of Qatar to leave behind a memorable experience for spectators from all around the world. Qatar has proven once again its ability to host top-notch sporting events with international standards.”
The Look Company had previously signed an exclusive branding partnership with Qatar Football Association to undertake all branding and signage and way finding for each and every Qatar Football Association event going forward leading up to the 2022 FIFA World Cup.
Qatar Football Association currently manages all Qatar national team football matches for both the Senior Mens and Under 21’s Mens teams in addition to all qualification matches for Olympics, World Cup and Asian Football Cup championships. Running parallel to this, all international friendly matches that are played out on Qatar’s soil are also managed by Qatar Football Association.
Burke continued: “The work of The Look Company spreads beyond creating banners, flags and signs; it takes its visual cues from both the event and the event sponsors and determines the entire look and feel of the event. At each engagement, we create a memorable and winning fan experience while improving the overall value delivered to sponsors and advertisers. As a company that has been operating in Qatar since 2005, helping to develop exquisite branding for sports events, we take pride to contribute to supporting the growth of football as a leading sport in Qatar.”
The Look Company takes pride in continuously raising the standard of branding at sporting events in Qatar and has this year introduced low profile hardware as well as high definition printing on eco-friendly and fire retardant fabric materials to ensure the company continues to offer the highest quality of safety while maintaining visual impact.
The Look Company is originally a Canadian-based family business which has made an exceptional journey to Qatar. The company has worked on several internationally and locally recognized events including the 2002 XVII Manchester Commonwealth Games, 2002 XIX Olympic Winter Games – Salt City, 2010 X Paralympic and XXI Winter Olympics- Vancouver, 2010 Muscat Asian Beach Games, 2011 Canada Games, 2015 FIFA Women’s World Cup, 2016 World Cup of Hockey, 2006 15th Asian Games, 2014 FINA World Swimming Championships (25m), 2014 Italian Supercoppa, 2015 World Men’s Handball Championship, 2015 IPC Athletics World Championships, 2015 CHI Al Shaqab Equestrian, 2016 AFC U-23 Championship, 2016 9th FIG Art Gymnastics World Challenge Cup in addition to the 2022 Qatar World Cup Bid.
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