The AFC Asian Cup Qatar 2023™ Local Organising Committee (LOC) partnered with local charity Hifz Alnaema to redistribute unused food on match days to workers and other beneficiaries as part of its wider tournament sustainability strategy.
Local experts at Hifz Alnaema— Qatar’s first food bank —were responsible for collecting surplus food from the tournament’s nine venues and arranging for its redistribution to beneficiaries.
Jassim Al-Jassim, CEO of the AFC Asian Cup Qatar 2023™ said: “With the Asian Cup, our focus has not only been to deliver the best football experience to fans, but also to maintain the highest sustainability standards. We are delighted to partner with Hifz Alnaema who have supported us in the area of food waste management, particularly with the safe redistribution of unused food. We are keen on utilising this tournament to make a positive difference in every manner possible.”
To date, Hifz Alnaema have supported over 3.76 million beneficiaries and distributed over 3.8 million meals. In addition to distributing unused food, the local charity supported the LOC with services such as meal planning and order customisation to minimise unconsumed meals.
Qatar is hosting the AFC Asian Cup™ for a record third time after successfully hosting it in 1988 and 2011. Twenty-four of the continent’s best teams will compete for the continent’s most prestigious football title. A total of 51 matches will be played across nine stadiums, with the final set for 10 February 2024.
Source & cover image credit: Press Release
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