Sign in Register
Posted On: 17 March 2011 10:42 am
Updated On: 12 November 2020 02:10 pm

Vodafone banks on social enterprises

Discuss here!
Start a discussion
Vodafone Qatar recently held a workshop with the theme ‘Social entrepreneurship: doing business and doing good’ at the ‘How Women Work’ conference, held recently at the Katara Cultural Village. The annual conference, sponsored by Arcata, aims “to reach hearts and minds, break down barriers and promote understanding, as well as empower women to make an even greater contribution to the workforce.” A social enterprise may be a profit or non-profit organisation that identifies and deals with social issues using a market-driven approach. “Social enterprises are a revolutionary way of positively affecting your community,” said Luisa Gentile, head of Corporate Social Responsibility at Vodafone. “By utilising corporate management strategies with the explicit aim of engaging a social issue, the results are usually impressive and far-reaching.” Vodafone’s corporate social responsibility initiative, ‘A Better World’, has been a pioneer in introducing the social entrepreneurship concept to Qatar through its ‘World of Difference’ programme. “I was interested to learn how social enterprises are starting to take root here in Doha,” said Jenny Elliot, a chartered accountant. “I recently moved here from London where I worked with several social enterprises, and it’s great to see how, thanks to Vodafone, people have started to discuss the idea here.”