Amsterdam Arena and IMG have been appointed by the Qatar 2022 Supreme Committee (Q22) as the Stadium Operations Consultants for the 2022 FIFA World Cup.
Hassan Al Thawadi, Secretary General for the Qatar 2022 Supreme Committee,, expressed his enthusiasm following the appointment of the two Stadium Operations Consultants.
“We are looking forward to working closely with these two extremely professional partners, who between them have invaluable experience in stadium operation in some of the most significant sporting sites across the globe.”
“The appointment of Amsterdam Arena and IMG is crucial in delivering an outstanding 2022 FIFA World Cup. We are thereby placing a key focus on an amazing fan and player experience in all our stadiums,” he added.
Stadium Operations Consultants assist on the development of business cases for all of the competition venues of the 2022 FIFA World Cup including, stadiums, stadium precincts and training sites, in alignment with the Qatar 2022 Supreme Committee’s goals and the Programme Wide Strategy.
The consultants will also work on developing the Program Wide Business Plan relative to stadium operations.
Amsterdam Arena and IMG will perform technical reviews for all competition venues at each individual design stage, assessing operational aspects related to the 2022 FIFA World Cup Qatar, including, catering and commercial strategies; venue operations pre-tournament, during the tournament and post-tournament; safety and security; pitch and building maintenance; access zones; precinct functionality and operations; technology integration; overlay elements analysis confirming tournament functionality and sustainability.
CEO of Amsterdam Arena, Henk Markerink, said: “I am impressed by the Qatar 2022 Supreme Committee’s ambitious and professional approach to the organisation of the 2022 FIFA World Cup and I feel a shared commitment to make the World Cup in Qatar an amazing event with a great legacy to Qatar and the world. We are very honoured and pleased to be part of the Q22 team. By involving us in this early stage and letting us develop the Programme Wide Strategies on various subjects we can optimally contribute to the organisation of the World Cup”.
Vice President, from IMG’s Stadium Group, Iain Barnett, said: “IMG is honoured to have been selected to support the Qatar 2022 Supreme Committee on its ambition for an amazing World Cup. We are delighted that the perspective of stadium operators has been integrated at such an early stage of the development process which is vital not only for a successful delivery of the tournament but also a sustainable legacy.”
IMG is a global leader in venue commercialisation, financing and development. IMG’s stadium clients include some of the best-known sporting stadia in the world, including Wembley Stadium, the Maracana in Rio De Janeiro and Luzhniki Stadium in Moscow.
Source : Qatar Chronicle