(Photo: The regal lines of Anara)
By Renata Menegaz
In its 11th edition, the biggest fashion platform in Qatar presented a wide selection of contemporary, modest fashion, displayed by renowned local brands alongside those from the GCC, Germany, Spain, Portugal, and Japan. For Elisabete Reis, Brand Ambassador of Debaj, the Heya Arabian Fashion Exhibition is as important to the brands its showcases, as it is to the Qatari fashion market, “I think the exhibition is putting Qatar’s name out there as a fashion destination, and it’s valuable because it’s time the world sees the best that the GCC has in terms of fashion – and all the best comes to the Heya Exhibition,”stated Reis. The Debaj brand has participated for the fourth time at the ladies-only international fashion exhibition.
Besides having the chance to shop and watch fashion shows with the new season’s collections, visitors also had the opportunity to attend daily workshops, forums, and talks. One of the most anticipated moments was the talk presented by TV celebrity and make-up artist Joelle Mardinian, from the notable beauty-spa, Maison de Joelle,, who shared her knowledge during the workshop ‘All About Skin’. Likewise, a team of professionals from ESMOD, The French Fashion Institute in Dubai also gave information about fashion education, and careers in fashion during their workshops.
(Photo: Fahad Al Obaidly moderates a panel discussion on 'How Culture Affects Fashion')
Panels of discussion took place with the participation of international design leaders such as Elsa Baretto, Egidio Rep, Isabelle Nuñez, and Marina Conde, mediated by Bianca Bonomi, Grazia Arabia’s editor, and fashion industry expert Mayte de la Iglesias. The spirit of the ‘Middle East Meets The West’ took over the forums, as specialists such as Sandra Wikins, Chair of Fashion Design from VCUQatar, and curator Fahad Al Obaidly talked about how culture influences fashion, and how government organizations like event organizer, the Qatar Tourism Authority, have an important role in encouraging new local designers in developing business events like Heya.
The five-day expo was delivered by Design Creationz under the patronage of Her Excellency Sheika Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums. Want to know more about the Heya Arabian Fashion Exhibition? Click here.
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