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Posted On: 23 May 2012 11:42 am
Updated On: 12 November 2020 02:12 pm

QTA launches promotional campaign across GCC

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Qatar Tourism to launch promotional roadshow across the GCC
Qatar Tourism Authority (QTA) will embark on a promotional road show spanning six cities across the Gulf to endorse Qatar as the ideal destination for Eid Al Fitr and Eid Al Adha. The Gulf Cooperation Council (GCC) Roadshow 2012 will start in the Eastern Province of the Kingdom of Saudi Arabia, Al Khobar on 26 May, before moving on to Riyadh, Kuwait, Muscat, Abu Dhabi and concluding in Dubai on 31 May. QTA’s tourism strategy during the GCC Road show 2012 will aim to promote Qatar’s authentic heritage and rich past while highlighting its focus on building the future through creativity and innovation by promoting the five major pillars: Meetings, Sports, Culture, Leisure and Education. The (QTA), which plans to grow the tourism industry by 20% in the next five years, want to highlight and educate the GCC on the potential of Qatar being an ideal destination for people to celebrate the two Islamic holidays. Abdulla Malalla Al Bader, Director of Tourism at Qatar Tourism Authority said: “We are conducting these roadshows to educate the GCC on the potential of Qatar being an ideal destination for people to celebrate Eid Al Fitr and Eid Al Adha.” “Qatar is fast becoming one of the emerging destinations in the world travel, thanks to our strategy to highlight the range of activities on offer in Qatar. Qatar has everything a high end traveler needs – stunning hotels, cultural icons and many leisure activities.” “The promotional roadshow is to promote Qatar as a premier business and upscale leisure destination to MICE (meetings, incentive, convention, exhibitions) professionals. .” added Al Bader. Qatar has made significant investments domestically and internationally to encourage cultural, sport, and leisure tourism to complement business tourism industry in the country. The government of Qatar has made significant investments to develop Qatar’s tourism infrastructure over a 5 year period, including the construction of new hotels, resorts and other tourism facilities. Qatar is a hosting venue for many international sporting championships in tennis, golf, athletics and football. Plans are being put in place to build world-class stadiums for the 2022 Football World Cup. The iconic Museum of Islamic Art, designed by I.M. Pei, has put Qatar’s capital city of Doha firmly on the cultural scene in the Middle East. Other major projects scheduled to open in the near future include the Qatar National Convention Centre, which boasts 40,000 square meters of state-of-the-art exhibition space and the New Doha International Airport, which at completion will be able to handle 50 million passengers. - ILQ news-