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2 December 2015 01:06 pm

‘Darb Al Salama’ Road Safety Campaign Kicks Off New Season with the Participation of more than 800 Students from 17 Schools

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Building on its success in previous years, the new season of ‘Darb Al Salama’, Qatar’s leading road safety initiative, concluded last month at the Al Shamal Sports Club and the Al Thukhirah Youth Centre.

The initiative, launched by the Ras Laffan Community Outreach Programme, has attracted more than 828 students from 17 schools from Al Thukhirah and the northern communities, reflecting its success and positive impact on Qatar.

The initiative targets residents of the northern communities, particularly drivers aged between 14 and 21 years, in a bid to reduce road fatalities and injuries as a result of car accidents. It uses a mix of practical and computer-based education tools to help change driving behaviours, with the long term vision of reducing fatalities and serious injuries resulting from road accidents.

To date the initiative has attracted participation from more than 12,000 youth centres and schools across the northern communities and Doha.

The Safe Journey initiative was among the front runners for the Innovation Road Safety Award at the 4th Annual Middle East ITS and Road Safety Forum held in Doha in October. The initiative was nominated for outstanding innovation in road safety, outperforming several other programmes due to its interactive and entertaining approach.

The initiative aims to support social and human development in line with the Qatar National Vision 2030by helping to protect Qatar’s most valuable resource - its people.

The technology supporting the initiative is based on the ‘Rakez Taslam’ programme, which stands for ‘focus to be safe’ in English. Adopted for the first time in the Middle East this year, ‘Rakez Taslam’ was designed and tailored to Qatar’s roads and driving environment in order to help young drivers identify and respond to potentially unsafe traffic situations.

The Safe Journey initiative was launched by COP and is organised in partnership with the Ministry of Interior, Traffic Department, Qatar Red Crescent, and Community Policing Department.

The COP is a consortium that includes Qatar Petroleum, Qatar Shell, RasGas, Dolphin Energy Limited, Oryx GTL, and Pearl GTL - the world’s largest gas to liquids plant delivered by Qatar Petroleum and Qatar Shell.