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Posted On: 22 February 2017 05:03 am
Updated On: 12 November 2020 01:57 pm

Doha Jewellery and Watches Exhibition 2017 (DJWE) Shines a Light on Pioneering Women

Mega Cervantes
Mega Cervantes
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The 14th edition of Doha Jewellery and Watches Exhibition 2017 hosted a ladies’ breakfast this morning, inviting ladies of Doha to shop, meet brand representatives, and enjoy spending time together at this special event.

Among the stakeholders of the jewellery and watches industry are many talented women who are also taking part in DJWE. Established designers who founded their own jewellery labels, businesswomen taking on the legacy of their family business, young Qataris passionate about celebrating the country’s culture; and all of them can be met at DJWE.

New to this year’s edition are members of the ‘Young Qatari Designers’ initiative, which offers emerging local designers dedicated exhibition space for their collections , and includes Fajr Al Attiya (Trifoglio), Ghada Al Bouanain (Ghada Al Bouanian), Noor Al Fardan (Noudar), Nouf Al Meer (Nouf Jewellery), Sarah Al Hammadi (Sarah’s & Co), and Nada Al Sulaiti (Hairaat).

Al Sulaiti began the craft of jewellery making in 2008. “Knowledge is key”, she said, sharing advice with other young women dreaming of opening their own jewellery business. “Gain as much information about your craft and how to operate a business as you can, as it will take you places. I use Qatar as inspiration for my pieces as I want to show the country’s rich culture to the world. It’s important to do something you are passionate about.”

Beyond emerging talents, DJWE also features heritage brands, led by charismatic ladies. Specialists in handcrafted luxury pieces is the iconic international Egyptian brand, Azza Fahmy whose driving force are a mother and her two daughters. Together, they launched The Design School in Cairo to empower jewellery designers and entrepreneurs with the techniques to complement their skills and break into the industry.

Another family collaboration at the show are mother and daughter Suzanne and Patile Kalan from Los Angeles. The family named jewellery collection, Suzanne Kalan, is participating for the third year running at DJWE and showcases designs now exhibited in leading retailers, such as Nordstrom. The inspiration for the collection came from Suzanne, who wanted to spend more time at home when she became a mother, so began making a few pieces of jewellery. What started off as a small project has now turned into a successful family jewellery business, exhibiting and selling pieces all over the world.

Also at the exhibition is Fadia Al Zain, the great granddaughter of one of Bahrain’s earliest pearl merchants. Fadia is participating in DJWE as a jewellery designer and brand ambassador for the Robert Wan House of Pearls, presenting an exclusive Qatar pearl collection inspired by the Arabian Gulf’s pearling heritage and the sacrifices of brave divers.

Entry to DJWE 2017 is free (reserved to visitors above 12 years of age) and registration can be completed at the venue or online at This year’s official DJWE partners, Qatar Airways and Shangri-La Doha, are offering travellers discounted rates to visit Qatar, explore the exhibition and discover the endless rich experiences the country has to offer.

For more information, please visit, or for the latest news and updates follow DJWE on social media on Facebook, Twitter and Instagram.