Entrepreneurship has always been Nuwaid Pocker's passion. He started his first business when he was just 17, and quit his full-time corporate job in 2015 to pursue his passion and his dream of becoming a full-time entrepreneur. In 2018, he hit rock bottom due to a partnership failure, but he didn't let this setback deter him. he got right back up and started over with very little capital and launched Dieture - a full-service diet centre that customises your food by the gram and delivers to your door - in August 2018 with a great team. Today, just a little over a year later, he is again a successful entrepreneur with a thriving million dollar business in Qatar with an impressive clientele from all over the country.

1. What interests you most about diet and nutrition?

Nuwaid: The impact diet has on our physical and mental wellbeing. The fact that our diet has the power to transform the way we live and experience our lives and that majority of the diseases in the world are either caused by or curable through the food we consume.

2. What skills do you have that you consider to be essential to work in this industry?

Nuwaid: In addition to the industry and product knowledge, what truly makes me good at this is that, I personally try every approach we advocate. For example, I am currently doing a physical transformation to shed fat in 8 weeks. For this, I gained weight on purpose and am now using our new Athlete algorithm and meal program we just launched. So, this helps me understand the journey and the pain a customer goes through, helping me bring out what truly works. In other words, I am not just the entrepreneur, I am a customer!

3. How has nutrition awareness changed you since you started working in the field?

Nuwaid: Nutrition awareness has changed the way I look at life in general. This ranges from diseases, home remedies, brain function, energy, focus, fitness, recovery and staying healthy in general. This has also impacted my family and friends who are now more nutrition aware and pay attention to what they consume.

4. What’s your own fitness regime?

Nuwaid: It keeps changing based on my goals. Currently, I weight-train 6 days a week early morning and go for a walk later at night. This is because I am trying to shed a lot of fat in just 8 weeks using our Athlete programme based on a new algorithm we just developed. Otherwise, I train about 40 minutes in the morning, 4 or 5 days a week.

5. What did you do before you started Dieture?

Nuwaid: I ran a startup called Crunch Doha, which specialized in helping people transform their body in 12 weeks through personal training and diet food. But before that, I was a marketer who spent most of his career at banks.

6. What is Dieture and how does it fit in with the culture and society of Qatar?

Nuwaid: What: Dieture is a technology powered healthy food subscription program that customises food as per each individual’s nutrient needs, gets them cooked by world class chefs and deliver to them every day.

How does it fit: As mentioned earlier, 90% of the illnesses are food-borne. Qatar has one of the highest obesity rates in the world. People are however more health conscious over the past few years, but the busy lifestyle of a fast-growing nation makes it difficult for people to properly manage their diet. So Dieture helps people reach their healthy eating goals without the difficulties associated with being on a diet such as meal preparation, restrictive diet, bland food, forgetting to eat and inaccuracy in calorie sizing.

7. What are you offering clients that is different from other diet centres?

Nuwaid:

1. Luxury: each meal is well thought out and designed by world renowned chefs. We took it a step further by actually contracting W Hotel to prepare and deliver our food.
2. Accuracy: Our proprietary algorithm ensures that the food is customized to every nutrient value as per USDA database.
3. Transparency: we provide info on every ingredient used and what nutrient value it constitutes to the food in exact number. There is no secret ingredient or unknown source.
4. Ingredient quality: We are five star. We handpick every ingredient carefully.
5. Unlimited free diet consultation: we only charge for the food. Consultations, body composition tests etc. are all offered free.
6. Note that we are the first and only company so far to also adopt Infra-red technology in body composition measurement, which greatly increases accuracy in addition to telling us information about the individuals stress level, heart condition, blood flow etc for a much more informed decision on their diet.

Interestingly, majority of our clientele are Qatari nationals who are usually leaders in their field. We feel this is because they like to focus on work and let this be taken care of by experts. They like to know that the company is transparent and visibly accurate. The food quality. Price point.

8. When did you know you wanted to take up this kind of responsibility?

Nuwaid: When I went through personal struggle juggling work and my eating habits while I found no reliable option which gave me clarity, transparency and yet met my taste needs, making diet interesting.

9. Why did you choose nutrition as a career?

Nuwaid: It has the power to transform our body and mind. The saying: we are what we eat. It has a ripple effect on the people I help, as well as the people around the people I help.

10. What’s the best part of what you do?

The impact I see it creates in people’s lives. When members tell us that they are surprised that they could eat the cheesecake and burger we provide on our program and still reach their goals, faster than they did when they were more restrictive, that feels priceless!

11. What, in your opinion, is a healthy lifestyle?

That sweet spot where you are happy and lead a sustainable lifestyle, which helps your body and mind progress to become better every day.

12. If you had just one piece of nutrition advice to give to someone, what would it be?

Cut out processed sugar.

13. How is the health scene in Qatar? What do you think of the general eating habits in Qatar?

Qatar’s lifestyle still revolves around food. Junk and unhealthy options are easily accessible.

But we see a huge shift in people’s mindset towards healthier living. This however has a byproduct, a growing problem of using ‘healthy’ as a marketing tag while not truly adhering to healthy standards.

14. How are you helping the people in Qatar?

1. By educating people about what healthy really means in its in-depth knowledge and understanding, so they can all lead a healthier lifestyle, even without our help.
2. By providing absolute transparency regarding the ingredients we use, the quantity we use them in and the nutrient values they carry. We believe that it is the right of every member to know the details of what they consume, in their absolute specifics.
3. By providing the convenience of well designed, prepared, measured and portioned meals that are individually customised to each member’s body needs. This takes away guess work, saves them time and provides them with the confidence they need to get to their goals

15. What's next for you?

1. We are investing a lot into technology that will continue to help build better lifestyle habits for our users.
2. We are taking few huge steps to reduce the carbon footprint we are leaving behind due to disposable containers.
3. Next year, we are also entering the first international market.

16. Do you have any message for the people of Qatar?

Healthy living should not be a burden. It must be simple and must fit in efficiently in your day to day life. Do not get fooled by the ‘healthy’ label. You have the right to every detail of information about what you are consuming and how it truly helps you achieve your goals.

Details

Instagram: @nuwaidpocker / @dieture
Facebook: @dieture
Website: https://dieture.com/

Are you inspires by Nuwaid's journey as an entrepreneur in Qatar? Do you have a healthy lifestyle? Have you heard of Dieture? Do let us know your thoughts in our Comments section. Like and share the article - it keeps us going!

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Nabeela

Content Writer

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