Entrepreneurship has always been Nuwaid Pocker's passion. He started his first business when he was just 17, and quit his full-time corporate job in 2015 to pursue his passion and his dream of becoming a full-time entrepreneur. In 2018, he hit rock bottom due to a partnership failure, but he didn't let this setback deter him. he got right back up and started over with very little capital and launched Dieture - a full-service diet centre that customises your food by the gram and delivers to your door - in August 2018 with a great team. Today, just a little over a year later, he is again a successful entrepreneur with a thriving million dollar business in Qatar with an impressive clientele from all over the country.
Nuwaid: The impact diet has on our physical and mental wellbeing. The fact that our diet has the power to transform the way we live and experience our lives and that majority of the diseases in the world are either caused by or curable through the food we consume.
Nuwaid: In addition to the industry and product knowledge, what truly makes me good at this is that, I personally try every approach we advocate. For example, I am currently doing a physical transformation to shed fat in 8 weeks. For this, I gained weight on purpose and am now using our new Athlete algorithm and meal program we just launched. So, this helps me understand the journey and the pain a customer goes through, helping me bring out what truly works. In other words, I am not just the entrepreneur, I am a customer!
Nuwaid: Nutrition awareness has changed the way I look at life in general. This ranges from diseases, home remedies, brain function, energy, focus, fitness, recovery and staying healthy in general. This has also impacted my family and friends who are now more nutrition aware and pay attention to what they consume.
Nuwaid: It keeps changing based on my goals. Currently, I weight-train 6 days a week early morning and go for a walk later at night. This is because I am trying to shed a lot of fat in just 8 weeks using our Athlete programme based on a new algorithm we just developed. Otherwise, I train about 40 minutes in the morning, 4 or 5 days a week.
Nuwaid: I ran a startup called Crunch Doha, which specialized in helping people transform their body in 12 weeks through personal training and diet food. But before that, I was a marketer who spent most of his career at banks.
Nuwaid: What: Dieture is a technology powered healthy food subscription program that customises food as per each individual’s nutrient needs, gets them cooked by world class chefs and deliver to them every day.
How does it fit: As mentioned earlier, 90% of the illnesses are food-borne. Qatar has one of the highest obesity rates in the world. People are however more health conscious over the past few years, but the busy lifestyle of a fast-growing nation makes it difficult for people to properly manage their diet. So Dieture helps people reach their healthy eating goals without the difficulties associated with being on a diet such as meal preparation, restrictive diet, bland food, forgetting to eat and inaccuracy in calorie sizing.
Interestingly, majority of our clientele are Qatari nationals who are usually leaders in their field. We feel this is because they like to focus on work and let this be taken care of by experts. They like to know that the company is transparent and visibly accurate. The food quality. Price point.
Nuwaid: When I went through personal struggle juggling work and my eating habits while I found no reliable option which gave me clarity, transparency and yet met my taste needs, making diet interesting.
Nuwaid: It has the power to transform our body and mind. The saying: we are what we eat. It has a ripple effect on the people I help, as well as the people around the people I help.
The impact I see it creates in people’s lives. When members tell us that they are surprised that they could eat the cheesecake and burger we provide on our program and still reach their goals, faster than they did when they were more restrictive, that feels priceless!
That sweet spot where you are happy and lead a sustainable lifestyle, which helps your body and mind progress to become better every day.
Cut out processed sugar.
Qatar’s lifestyle still revolves around food. Junk and unhealthy options are easily accessible.
But we see a huge shift in people’s mindset towards healthier living. This however has a byproduct, a growing problem of using ‘healthy’ as a marketing tag while not truly adhering to healthy standards.
Healthy living should not be a burden. It must be simple and must fit in efficiently in your day to day life. Do not get fooled by the ‘healthy’ label. You have the right to every detail of information about what you are consuming and how it truly helps you achieve your goals.
Are you inspires by Nuwaid's journey as an entrepreneur in Qatar? Do you have a healthy lifestyle? Have you heard of Dieture? Do let us know your thoughts in our Comments section. Like and share the article - it keeps us going!
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