Fifty One East, the leading luxury retail chain in Qatar, proudly announced the opening of the first and exclusive Nada G. fine jewelry shop-in-shop to its customers in Qatar at Fifty One East, Lagoona Mall.

Qatar is the first regional country outside of Lebanon to launch the stunning jewelry line from Nada G, widely applauded for its inspiring designs with a loyal customer base in many countries including the USA and UK.

The inauguration ceremony was attended by key figures including Mr. Saoud Al Darwish, Vice Chairman of Al Darwish Holding and His Excellency Mr. Hassan Najem, the Lebanese Ambassador to Qatar, who joined the famed designer Nada Ghazal as she welcomed key guests invited to the launch event.

Award-winner Nada G™ creates timeless fine jewelry pieces with an edge, which make up an impressive tailor-made and high-end portfolio in 18k gold, adorned with precious and semi-precious stones. Each piece is intricately crafted with passion and equaled in doses of time, labor and beauty, all combined.

A representative from Fifty One East said “We are very excited to present the region’s first ever exclusive Nada G outlet at the Lagoona Mall in Qatar, which is going to be a glittering addition to our impressive bouquet of select stores available in the mall. Our patrons expect only the best from us and we are confident that they will not be able to resist the brilliance of Nada G fine jewelry that epitomizes glitz and glamour. We look forward to welcoming guests not only from Qatar but also the region who appreciate exquisite designs that have been crafted in the region. This glitzy shop at Fifty One East will surely grant our regular patrons and new mall-goers a remarkable experience every time they come back.”

Nada G™ has two distinct lines: THE COLLECTIONS and THE EXCLUSIVES.‘THE COLLECTIONS’ are a true reflection of the designer’s emotional sense of her immediate surroundings and what invariably moves her, materialized with the glow of gold and the luring energy of a gem.‘THE EXCLUSIVES’ are custom-made one-off pieces that are reminiscent of a woman’s desire for personalized jewelry and articulate, determined, seamless individuality.

Acclaimed Lebanese Designer, Founder and Managing Partner Nada Ghazal said, “I would like to thank everyone for joining us for the opening of Nada G tonight. I feel much honored to be able to share my creations in Qatar, especially that being an Arab, I naturally have the modern Arab woman in mind when I create. I am so looking forward to engaging and connecting with the woman here, and I am thankful that I have been given the opportunity to do so through a
great partner, Darwish Holding, who I consider the pioneers of growth in Qatar, and who have chosen to launch the first shop in shop for Nada G in the gulf.”

At the launch, customers were treated to the entire Nada G™ jewelry line including two of the most awarded collections ‘Matrix’ and ‘Malak’. Nada G™ aspires to emotionally connect with women around the world through its fine jewelry collections, showcasing intricate masterpieces that exhibit a sense of order and form, designed as timeless pieces made of 18k gold and precious stones.Each piece of jewelry echoes a different sense of emotion, mirroring not only an adornment of the senses, but more so celebrating what they evoke to be a woman.

Nada G™’s flagship boutique is conveniently located in the ‘Beirut Souks’ of the Downtown Central District of Beirut, Lebanon. Founded in October 2004, the brand has evolved quickly from Beirut-Lebanon and now has stores present in the United States (Miami, Chicago, Houston and Naples-Florida) and UK (London). Nada G™ has received many awards and accolades:the coveted ‘Designers: Best Innovative Design Award’ for its bespoke jewelry piece ‘Fusion Ring’ from ‘2012 Premier Middle East Watches, Jewelry & Pens Awards’, the coveted 2012 ‘Editor’s Choice Award’ for her bespoke jewelry piece ‘Crawl’ from ‘International Jewellery London’ (IJL),“Rising Star of JCK Las Vegas 2012” from Jewelers Circular Keystone (JCK).

Fifty One East is the retail chain with the longest –standing legacy in Qatar and represents an exclusive address for providing a world –class lifestyle destination.