Qatar Insurance Company (QIC), one of the leading insurers in Qatar and the MENA region, has launched a successful full-out brand awareness campaign labeled ‘Time For Change’, designed to inspire positive change within all members of the community in Qatar.
Rolled out in celebration of QIC’s recent rebrand, ‘Time For Change’ comes to showcase the company’s success in changing its brand identity emphasizing values of synergy, reciprocity, and movement, which together make the essence of QIC when it comes to designing and introducing innovative insurance solutions that best respond to the ever-changing insurance requirements of modern life in Qatar.
The campaign also summarizes the outcomes of QIC’s extensive rebrand exercise, through which the company re-emerged with a new look, feel, and messaging while offering customers the fastest and most convenient onboarding experience in just 2 minutes.
Supported across out of home and online media, QIC’s brand campaign also reflects the company’s continuous commitment to inspire positive change within the local community, encouraging all the people of Qatar to be motivated for making a big change from just small, good deeds.
Through a dedicated campaign website (www.2mins.do) and different social channels on Instagram, Facebook, Twitter, Snapchat and YouTube, QIC gives voice to all community members to share their change stories, inspirations, and simple thoughts towards change, and how starting small is central to make big changes on personal, familial, social and professional levels happen.
Commenting on the campaign, Mr. Ahmed Al Jarboey, Chief Operation Officer – Qatar Operations, said:
“QIC is committed to lead the change of the insurance industry in Qatar and the region, and to offer the best insurance solutions that best respond to the needs of modern life in Qatar, the region and beyond. Being a national insurance company, we have always understood that the ideal way of making a change is to start small and wanted to allow the entire community to be part of this change. Ramadan is a month of change and positivity, and we couldn’t find a better time than this holy month to reveal our campaign, and to invite all the communities in Qatar to be part of QIC’s change from their own perspectives, to start small and always believe in the potential of creating a big impact with just small deeds.”
Al Jarboey concluded:
“With our dedication to innovation and relentless investments in the digitization of our insurance products services, we have cemented our position as the insurer of choice in Qatar and the region, and we will continue bringing further solutions that will allow our customers to be in full control of all their insurance needs instantly, remotely and from anywhere they are.”
In recognition of QIC’s brand excellence, the company has been recognized with a series of prestigious accolades in recent months, including being named ‘Insurance Brand of The Year in The Middle East', and ‘Insurance Brand of The Year in Qatar’ by Global Banking & Finance Review Awards 2021.
QIC now started a new journey towards the full digitization of its products and services, with a customer-centric approach that allows customers to be in control of all their insurance needs the way they like, anytime and from anywhere in the world. To know more and take part in the campaign, please visit: www.2mins.do
Founded in 1964, QIC was the first domestic insurance company in the State of Qatar. Today, QIC is the market leader in Qatar and a dominant insurer in the GCC and MENA region. QIC is one of the highest-rated insurers in the Gulf region with a rating of A/Stable from Standard & Poor’s and A(Excellent) from A.M. Best. In terms of profitability and market capitalization, QIC is also the largest insurance company in the MENA region. It is listed on the Qatar Exchange and has a market capitalization of over $ 4bn.
Source & Cover Image Credit: Press Release
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