Qatar Airways is pleased to announce that it has renewed its partnership with the Education Above All (EAA) Foundation’s programme, Educate A Child (EAC), for the third consecutive year. Since 2014, Qatar Airways has worked hand in hand with EAC to raise over QAR 9.6 million.
Qatar Airways has supported the programme since 2014 when it hosted the inaugural function in New York to announce the partnership. The airline alocates one full page of editorial content to the programme on a monthly basis, and an informational EAC video is shared on-board on its in-flight entertainment system to help boost donations.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “As the national carrier of the State of Qatar, we are pleased to continue our longstanding relationship with Educate A Child, and support the Education Above All Foundation. Since 2014, together with our passengers, we have raised over QAR 9.6 million and will continue to donate to this worthy cause. With an estimated 61 million primary school-aged children in the world who currently have no access to education, we, as a global corporate citizen, have a responsibility to give back to communities.”
Passengers can donate when booking a flight on Qatar Airways’ website www.qatarairways.com, and while using the on-board donation envelopes collected by cabin crew. The airline leverages its numerous communications platforms, including its in-flight entertainment system, Oryx Magazine, and its social media channels, to reach over 38 million passengers per year to raise awareness of the Educate A Child programme.
When booking online, a small dialogue box highlights the many Educate A Child donation options that vary from a minimum of USD1 to a maximum of USD50. When on-board, cabin crew invite passengers to donate any amount, in any currency via the seatback envelopes.
The Educate A Child programme was launched in 2012 by Her Highness Sheikha Moza bint Nasser as a global programme of the Education Above All Foundation. The programme aims to provide quality primary education to millions of out-of-school children. Funds collected through the partnership go towards EAC projects in coutries faced with extreme poverty, gender discrimination, and conflict-affected environments. To date, more than 5 million children have enrolled in educational programmes in 48 countries around the world, thanks to EAC and its partners.
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