McDonald’s Qatar announced today that more than 28,000 free Egg McMuffins will be redeemed by customers across Qatar on March 9th, 2015 during National Breakfast Day. Dubbed the World’s Biggest Breakfast, National Breakfast Day will witness more than 400 crew members in 28 McDonald’s restaurants across the country, who will serve thousands of customers in just four hours.
National Breakfast Day marks the third time McDonald’s has initiated an international celebration of this scale. In 2014 and in the GCC alone, 230,000 Egg McMuffins were redeemed. Dozens of other markets across Asia, the Middle East and Africa also participated in what is considered the brand’s most successful international breakfast event.
Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co., commented: “We are sure that there will be positive response to National Breakfast Day across Qatar. The goal of the celebration is to demonstrate to our busy consumers that a packed schedule shouldn’t compromise a nourishing start to the day; we are certain that the volume of participation will exceed what we have observed last year.”
Egg McMuffins are an iconic handheld breakfast consisting of a fresh Grade A egg, chicken roll and a slice of melted cheese, held together by a freshly toasted English muffin. First introduced in the US in 1971, the McMuffin range is now the brand’s signature breakfast offering, with more than 1.2 billion sold per annum worldwide.
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