Commercial Bank of Qatar is holding a webinar on 20 June 2022 with some of the most notable experts in communication to discuss relevant and timely topics with participants. The webinar will address the importance of communication in “Times of Uncertainty” in light of what the world has been through during the past two years, specifically in brand communications.
With rapidly shifting news cycles and the aftermath of COVID-19, Commercial Bank has put together a panel of experts to share some of the best practices and tips for communication and branding in challenging times.
In this webinar, Commercial Bank will also be introducing the journey and the communications methods it has followed that led it to be recognized on a global level. Moderated by, Eman Ismail from the Marketing Department, the webinar will offer different perspectives of communication.
Julian Treasure, Founder and President of Julian Treasure Ltd, is a sought-after and top-rated international speaker on the power of sound and the skills of speaking and listening. With over 120 million views on his TED and TEDx talks, Julian Treasure is more than just a speaker: with his book entitled "How To Be Heard" winning both the world's major awards for Best Business or Education Audiobook back in 2019.
He has also been widely featured as a sound and communication expert in the world’s media, including TIME magazine, The Economist, The Times, NBC’s Today show and many international TV and radio stations and podcasts. Aside from this, he has been honoured with both the International Listening Association’s Special Recognition Award and Toastmasters International’s Golden Gavel award.
Julian Treasure is also the founder of an international audio branding consultancy “The Sound Agency”, a Liveryman of the Worshipful Company of Marketors and a fellow of the Royal Society of Arts. Get tips and guidance from him as he will be discussing a topic he is truly an expert in.
Hussain Ali Al-Abdulla, is the Executive General Manager, Chief Marketing Officer and Head of CB Premium Banking at Commercial Bank. He holds a degree in petroleum engineering from the Colorado School of Mines in the US, a bachelor’s in business administration and management from the University of Qatar, as well as a master’s in the adaptation of digital transformation in the banking sector from the UK.
He joined Commercial Bank in 2017 as EGM, Chief Marketing Officer. Prior to that, he served as General Manager - Personal banking at Barwa Bank in Qatar and held several other roles at HSBC Bank Middle East Ltd in Qatar for 13 years.
As head Chief Marketing Officer, Hussain Ali Al-Abdulla is knowledgeable about the brand communication of an organization, especially Commercial Bank. Hence in this webinar, he will be tackling the topic of Commercial Bank's brand and how it has built its success throughout the years. In line with this, Hussain Ali Al-Abdulla will be discussing brand communication strategies, including how to make an efficient one and how social media is utilized for brands.
Dr. Boumediene is an Associate Professor of Innovation at the Centre for Entrepreneurship at Qatar University. Before moving to Qatar, he held positions at a number of UK institutions. With a thorough experience in how executives drive growth and prosperity through innovation, Dr. Boumediene teaches innovation and entrepreneurship courses in the MBA program.
Due to his expertise, it is only fitting that Dr. Boumediene Ramdani will be discussing ways to reach the right target clients for brands during and post-pandemic. The ingenuities that will be imparted to participants will become a great opportunity. Apart from this, Dr. Boumediene will also be discussing the struggles that brands encounter in terms of communication during uncertain times.
Cover image credit: Commercial Bank Qatar
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