Qatar Creates, the movement which curates, celebrates, and promotes cultural activities within Qatar, yesterday unveiled two custom-design racing helmets created by Qatari artists in partnership with Pierre Gasly, the Formula 1 driver for the Renault Alpine Team. Crafted by Qatari artists Shouq Al Mana and Alanoud Al Ghamdi, the helmets blend sport and culture in their intricate designs.

The first helmet, designed by Alanoud Al Ghamdi, derives inspiration from the flora and fauna of the desert, its nomadic people, and long-standing traditions. Using textures inspired by the sand, the colour of the Qatari flag, Arabic calligraphy, and the cultural symbol of the horse, the design is closely linked to the Qatari national identity.

In their dedication to making a difference in the local community, Qatar Creates and Pierre Gasly will put Alanoud Al Ghamdi’s helmet up for auction after it is worn in the main race on 8 October, with all proceeds going to charity.

In addition, Qatar Creates will produce a limited edition of three-hundred premium 1:2 scale replicas of the design that will be available for purchase on INQ’s website, and at all participating Qatar Museum Gift Shops, giving both F1 fans and art enthusiasts an opportunity to own a piece of the collaboration.

🤩🏎️ Excited to see the collaboration between Pierre Gasly and Qatar Creates with the design of 2 helmets by 2 Qatari artists Shouq AI Mana and AlAnoud Al Ghamdi for the Qatar Grand Prix 2023.

👉 The red helmet will be sold at the auction on Saturday 7 at Off-white x Qatar… pic.twitter.com/1v4ueL7iBE

— ILoveQatar - Live (@ILQLive) October 6, 2023

The second helmet, by Shouq Al Mana, artfully incorporates the Egal, an essential element of Qatari traditional attire which embodies the nation's heritage and identity. The helmet will be worn for the qualifier and sprint events and will afterwards be exhibited at 3-2-1 Qatar Olympic and Sports Museum.

As Qatar prepares to host F1 for the next decade, 3-2-1 Qatar Olympic and Sports Museum will mark the occasion with a small-scale exhibition, The Race Begins: Formula 1 Exhibition, on view from 6 October – 8 October 2023 at The Paddock Club, Lusail International Circuit. The exhibition will provide F1 ticketholders with the opportunity to encounter iconic pieces of F1 history, including the Ferrari F1-2000 Formula 1 Racing car driven to victory by Michael Schumacher in the 2000 European Grand Prix races, and the first helmet of F1 legend, Ayrton Senna. Also on show for F1 attendees to view over duration of the event will be the original Pink Convertible Big by Austrian artist Erwin Wurm, a piece which has been acquired by the future Qatar Auto Museum.

As Qatar Creates continues to establish itself as a frontier for the arts and culture movement in Qatar, this partnership serves as a testament to the country's burgeoning creative scene and the strong connection between the sports and art industries. The event comes as Qatar Museums anticipate the opening of the future Qatar Auto Museum – an institution poised to become a hub for culture and innovation by showcasing one of the most vibrant and passionate car culture communities in the world through an unmatched collection of automobiles and engaging exhibitions and experiences that unite innovators, designers, engineers, collectors, and policymakers through a shared passion for cars.

The official unveiling of the Pierre Gasly x Qatar Creates helmets took place on 6 October 2023, coinciding with the commencement of the Qatar Grand Prix. Fans can follow the journey and get an exclusive behind-the-scenes look by following Pierre Gasly on Instagram at @pierregasly and @teamgasly.

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Source & cover image credit: Qatar Museums

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ILQ Staff

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