Who is the Executive Certificate in Business & Public Event Management designed for?

The four-day Executive Certificate in Business & Public Event Management is based on an extensive survey of event industry professionals.
The program is specifically designed to both enhance the skill and knowledge base of those already employed to plan and deliver
events, and to serve as a sound platform for people seeking to launch careers in the exciting and varied field of event management.
The program seeks to aid the career development of those employed, or seeking employment, as:

• Corporate in-house event organizers
• Special event coordinators/managers
• Conference/meeting planners
• Charity event organisers
• Festival planners

• Parade directors
• Exhibition organizers
• Wedding planners
• Government event planners/
coordinators

• Educational institution event managers
• Sport event managers
• Hotel/resort/cruise ship event
coordinators

What will you learn?

In four days of practical training delivered by industry experts, you will cover the event management life cycle from concept development through to planning, implementation, shutdown and evaluation. Specifically, the program will address:

• Understanding the event context – legal, organisational, technological, social and environmental issues
• Responding to event briefs
• Establishing event goals and objectives
• Creating the event concept
• Event programming
• Theming, performance and staging
• Project managing events
• Scheduling tools and the event manual
• Budgeting
• Event management technologies
• Venue/site selection, design and layout
• Human resource management for events
• Planning and delivering environmentally sustainable events
• Event marketing
• Risk management
• Event monitoring and control practices
• Event shutdown processes
• Evaluation and knowledge management
• Case studies

For further details Call/ Whatsapp +974 7745 2105 / +974 3091 1199

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