Qatar’s up and rising local advertising agency The Agency has won the advertising account for Vodafone Qatar. The Agency made it as Vodafone’s advertising agency amid a highly competitive pitch process which included eight global and regional advertising agencies. The Agency is a young, local Qatari advertising agency that will soon be known as one of the most dynamic and creative agencies in the region. The Agency will act as Vodafone’s key strategic and creative partner in Qatar, providing the company with brand management and communication services, advertising and creative development to support Vodafone’s marketing activities in Qatar. John Saad, Chief Marketing Officer of Vodafone Qatar said, “Vodafone continues to invest heavily in the Qatari market and this appointment of a local Qatari advertising agency is further evidence of our commitment to truly understanding and satisfying the unique needs and aspirations of the people of Qatar. Saad said The Agency won the bid but not after going through an extremely stringent selection process. “We felt sure that The Agency is not only the perfect partner for us because they are ‘local by design’ but we have also been highly impressed by their excellent understanding of our brand, customer insights and the passion of their team.” The Peninsula

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