In order to allow customers to follow the progress of Qatar's athletes at the Olympics in Beijing, Qatar Telecom (Qtel) has developed a dedicated Olympic portal that can be accessed on the Mozaic MOB homepage via GPRS or 3G-enabled mobile phones.
The portal has been developed and launched in time to cover the progress of Qatar's 22-strong squad of athletes — the largest in the country's history — during the second week of the Olympics, which includes the track and field events where Qatar has hopes of getting some medals.
Mobile users accessing the site can receive a range of Olympics news, follow the medal tally and receive updates on the latest results throughout the day. Browsing on Mozaic MOB is free. The service, which went live on Thursday, uses a WAP portal to bring up-to-date information live from Beijing. Among the first events it will cover will be the qualifying rounds for track and field, where up to 15 members of the Qatar Olympic team are competing. Adel Al Mutawa, Qtel Executive Director (Group Communications), said: "The technology is now available to enable people to follow the latest world events and competitions in real-time via their mobile phones. When it became clear how closely many people in Qatar were following the games, we wanted to contribute to this shared enthusiasm by launching a Qatar-specific Olympic application."
He said: "Sports brings people together and this new facility will enable people to follow the progress of both the national team and the teams of their home nations," he added. Mobile phones have become one of the most popular ways of following the Games. Research from media ratings company Nielsen Mobile suggests almost 45 percent of US mobile users and 31 percent of those in the UK are part of the mobile audience for the 2008 Summer Olympic Games.
Besides being available via the Mozaic homepage, the portal is also accessible with your mobile phone on wap.mozaic.qa/og or wap.mozaic.qa/og/ar for the Arabic version.
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