QATAR Airways was the gold sponsor of recent Business Travel Show, a prestigious industry event in Dubai. The airline’s award-winning product and service, including a display of its long-haul business class seat were showcased on the airline’s stand during the two-day show. The airline supported the inaugural Dubai Business Travel Show last year as gold sponsor and continued its commitment to the event following the strong emphasis Qatar Airways places on the corporate travel sector. The exhibition, specifically aimed at buyers and bookers of business travel, took place at the Madinat Jumeirah Arena and offered a comprehensive educational conference programme with informative interactive sessions on diverse industry-related topics. Among representatives from well-known hotel brands, travel management companies (TMCs) and travel agencies, Qatar Airways’ corporate sales manager (Europe), Jo-Anne Lloyd attended several sessions organised by ACTE (Association of Corporate Travel Executives) and the regional travel trade publication, Arabian Travel News. Although the panel discussions were dominated by the potential impact of the global economic slowdown, most panelists agreed that there was still strong demand for business travel in the Middle East and that the region had enormous potential to benefit from the downturns in other parts of the world. “As Qatar Airways is an international carrier flying to more than 80 destinations, our network is well-balanced and we are profiting from regions experiencing an economic boom”, Lloyd said. Qatar Airways caters strongly to the requirements of corporate travellers with industry leading business products such as the Premium Terminal for its first and business class passengers at the Doha International Airport. The carrier launched a new corporate travel rewards programme – Qbiz for small- and medium-sized businesses across Qatar at the beginning of the year. The Qbiz programme facilitates companies with limited travel budgets to maximise their savings when travelling with Qatar Airways. Under the new programme, when employees travel with Qatar Airways, their companies will earn Privilege Club Qmiles which, in turn can be used to redeem free flights and secure upgrades with the airline. GT

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