Mövenpick Hotels and Resorts recently launched a new image campaign along with a new look and a slogan representative of the international hotel chain rooted in Switzerland. “The Swiss origins of our company are of great strategic significance to us, since they open many doors at the international level and inspire trust in our guests”, said Jean Gabriel Pérès, President and CEO of Mövenpick Hotels and Resorts, when introducing the new image campaign. “All over the world, Switzerland is known as a very strong and well-liked brand, and this image is precisely what our campaign and our slogan, “Passionately Swiss”, are inspired by.” http://thepeninsulaqatar.com/Display_news.asp?section=Local_News&subsection=Qatar+News&month=March2009&file=Local_News2009031161045.xml

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