Back to school blues? No more! Burger King Qatar has launched a new brand campaign that highlights sustainable living and a healthy lifestyle among children and young parents. The #RideLikeaKing campaign emphasizes the significance of being on the move aiming to encourage and motivate children to cycle outdoors and have fun staying fit.

The campaign started to roll out on August 25 and will continue through Burger King’s social media channels- Facebook, Instagram and Twitter until September 22. It is designed as a promotional giveaway inspiring the family to share a photo of their kid riding a bicycle and tagging Burger King on the post.

The submitted social media entries will be assessed by the Burger King team and the top 2 engaging posts across all platforms every week would win Harley Davidson bicycles. Each entry would also receive a surprise voucher courtesy of Burger King.

Mr. Nagesh Shetti, General Manager of Al Jassim Group (Burger King & Caffe Vergnano), shared his excitement for this campaign. He said, “Burger King has always been a second home for parents who have grown up eating Burger King and sharing the nostalgia for the brand with their children. The #RideLikeaKing initiative is our way of giving back to these families and inspiring them to stay fit and lead a sustainable lifestyle. It is a truly fun opportunity for them to bond and have fun over cycling and burgers.”

You can submit your entries here:

• Facebook: @BurgerKingQatar
• Instagram: @burgerkingqatar
• Twitter: @BurgerKingQatar

Happy Burgercycling!

Source and cover image credit: Press Release

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Tracy Quirino

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