Over 30 years ago, BMW’s “large class” of cars spawned a successor that was to become a byword for luxury, elegance and innovation - the BMW 7 Series. Today, the BMW 7 Series is not only the flagship BMW model, but it also continues to set design and technology trends in the luxury car segment.
An industry trendsetter from its inception in 1976, the latest fifth generation BMW 7 Series was designed by a Middle East duo: Lebanese-born Karim Habib, who is head of exterior design for all BMW models and Iranian born, Nader Faghihzadeh who designed the interior
Launched in November 2008, the BMW 7 Series is a harmonious blend of elegant and sporty design and powerful performance that delivers sheer driving pleasure.
BMW launched the automotive industry’s first Arabic-language iDrive control system which has an Arabic interface and navigation system.
BMW is also the first automobile manufacturer to provide Bluetooth and unlimited use of Internet in the car via the built-in screens and iDrive controllers. Data such as e-mails, appointments, contacts or text messages can all be accessed in the control display via the Bluetooth connection.
Passengers in the rear can also browse websites and access their e-mails through a separate iDrive controller at any time. For safety reasons, those in the front can only access these functions when the car has safely stopped.
1. The BMW 7 Series is the most fuel-efficient vehicle in its class, and more powerful and fuel efficient than the predecessor model, proving that sustainability and driving performance can go hand-in-hand. In addition to the conventional BMW 7 Series model, there is a BMW ActiveHybrid 7 which combines the use of a combustion engine with an electric motor giving significantly more power while at the same time, more than 15 per cent lower fuel consumption and emissions than the standard BMW 750Li without hybrid technology.
Under the umbrella of BMW ConnectedDrive, a wide range of new technology features gives the driver and passenger’s information and services to help make their driving experience safer and more comfortable. Some of these include head-up display which projects driving information such as speed, navigation, direction and alerts onto the windscreen, so that the driver’s attention stays on the road; lane change warning and lane departure warning which help the driver overtake and change lanes safely by monitoring traffic conditions in adjacent lanes with radar sensors.
Highlighting the company’s commitment to cultural events, BMW sponsored an international youth piano competition and manufactured 100 special limited-edition BMW Individual 7 series models inspired by Steinway & Sons. Both exterior and interior designs are modelled on the colours of the piano keyboard and its contrast between black and white. High quality craftsmanship and the use of exquisite materials are used in the interior giving the 7 Series an even more exclusive and sophisticated appearance.
The BMW 7 Series offers customers a choice of four different engines: the BMW 760Li 12 cylinder top-of-the-range, the 750Li V8 and the six cylinder 740Li and 730Li. All models have TwinPower turbo technology making the engines incredibly responsive and high precision injection that ensures exactly the right amount of fuel enters the cylinders.
Gulf Times
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