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Posted On: 17 September 2020 09:00 am
Updated On: 20 October 2020 03:57 pm

Ali Bin Ali Holding's Prime Distribution Trading Company announces new strategic partnership with Midea Home Appliances

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Furthering its dedication to be a top consumer appliances provider for the benefit of consumers in Qatar, Ali Bin Ali (ABA) Holding's Prime Distribution Trading Company (PDTC) announced its new partnership with the world's #1 major appliances producer, Midea Home Appliances, on September 15.

A market leader in Qatar, PDTC's tie-up with Midea Home Appliances is a strategic one and will offer more options to the consumer in Qatar. Midea Home Appliances will now be available at all major retailers in the country.

Midea is one of the world's largest home appliance brands, offering the most comprehensive selection of products to fully serve the needs of day-to-day living at home, at work or anywhere else.

The Midea brand promises to offer "surprisingly friendly solutions". Combined with high manufacturing standards aimed at achieving excellence, the brand provides an attractive product portfolio to help you "make yourself at home".

"Midea has over 30 production centres worldwide, is present across 200+ countries, and carries over 50 product design awards. Over the past few years, Midea's growth in the Middle East region has doubled. The reason behind is that we, at Midea, are putting ourselves in consumers' shoes, identifying what are the solutions that people are looking in home appliances in this region. Based on those observations, we can deliver up-to-date, durable and wallet-friendly appliances for every home. We are happy for our collaboration with Prime Distribution with Midea's strategy to offer better services to local consumers in Qatar," said Siddharth Saxena, Sales Director - MEA Region, Midea.
General Manager of Prime Distribution Trading Company Mr Mohammad Imran said: "We are always trying to get the best for the people of Qatar and the collaboration with Midea was also a product of that vision. With Midea's product quality, wide product range combined with PDTC's market knowledge and reach, we are sure to make a huge impact on consumers."

Midea's 2020 line-up covers a complete range of home appliances - from major domestic appliances to a competitive portfolio of small household appliances. These include an attractive 12-place setting Dishwasher with six washing programs, including Intensive, ECO and Rapid wash; Side-by-side Refrigerator with A+ Energy efficiency and 10 Years' Warranty on Inverter Compressor; Full-Safety 5 Gas Burner Cooking Range with SABAF and closed grill option; and A++ Energy Efficiency Front Load Washing Machine with 15 minutes quick cycle wash. The line-up spreads to a range of Chest Freezers, Water Dispensers, Microwave Ovens, Kettles, Blenders, Juicers, Multi-Cookers, Meat grinders, Vacuum Cleaners and Fans.

Source: Press Release