ACE opens its first store in Qatar

Khadiza Begum

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Located in Doha Festival City, the largest entertainment, retail and hospitality destination in Qatar, the store has a gross leasable area of 39,719 sq. ft. and retail space of 25,300 sq. ft. and offers customers a wide range of products in four key categories including Do-it-Yourself (DIY) and Hardware, Outdoor Living, Home Improvement, and Home Living.

“We are extremely pleased to introduce the ACE brand to customers in Qatar. Entering the Qatar market is an important strategic step for us and part of the group’s expansion plan for the region,” said Wayne Cohen, Managing Director of ACE.

The store boasts a wide range of products from world-renowned brands including Weber, Leisuregrow, Karcher, Gardena, Karcher, Black & Decker, Makita, Clark + Kensington, SUKI, Craftsman Valspar, Bosch, Sentry, Dewalt, in addition to exclusive ranges from ACE, Worx power tools, Addis home products and Broil King all under one roof. The store also features an in-store garden centre with plants and accessories for the perfect garden.

The store also offers a range of services including paint mixing, key cutting, free timber cutting on wood bought-in store, repotting, home delivery and installation, and click and collect.

“The new store features over 14,000 home improvement and lifestyle products giving customers more choices to improve their living space. At ACE, it is in our DNA to make our customers’ lives more comfortable and the new store will bring our unique blend of personal, knowledgeable and helpful service along with our home improvement expertise that will put us at the forefront of Qatar’s home improvement sector. We welcome all shoppers to our store and look forward to establishing the brand as a new destination for families in Qatar,” added Mr. Cohen.

As part of the opening, ACE will be offering customers special prices on selected products across all categories.

The ACE store is open Sunday to Wednesday 9am to 10pm and on Thursday to Saturday from 9am to midnight. The store will be closed on Fridays between 11:30am until 1pm.