Doha Festival City, won silver during the Middle East and North Africa Shopping Centre and Retailer Awards for Traditional Marketing on Digital/Social Media. The award comes in recognition of the Mosaic Wall and hashtag campaign #QatarUnitesUs, launched during the past Eid Al Adha.
Known for its unique and diverse nature, Qatar is home to a diaspora of nationalities. The giant Mosaic Wall was an activity intended to engage the community and encourage everyone to show their love and support to the country.
Customers of all ages were asked to participate by taking pictures and posting them on their Instagram accounts, for the four days of Eid, using the hashtag #QatarUnitesUs. More than 15,680 photos were assembled using a water colour technique to build up the World Largest Mosaic Wall that demonstrates the diversity and unity of the country.
The category one in traditional Marketing award recognises the highest level of excellence in online and social media marketing. Leading industry experts from the Middle East, reviewed and decided on the award based on exceptional innovative marketing strategies, implemented on platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, and many others.
Robert Hall, General Manager Doha Festival City, said: "We are delighted and proud of this renowned award. The accolade is a recognition of our commitment towards enriching the community and creating unforgettable moments and experiences to our shoppers and visitors. On behalf of everyone at Doha Festival City, I would like to thank the people of Qatar for helping us creating this piece of art and symbol of the uniqueness and unity. "
Source: Press release
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