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Posted On: 11 May 2015 06:00 am
Updated On: 12 November 2020 01:53 pm

Sony and Fifty One East Partner with QFA for the Emir Cup for the Fifth Consecutive Year

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Sony Middle East and Africa, the prominent consumer electronics brand and Fifty One East, the leading retail chain in Qatar , have partnered with Qatar Football Association (QFA) for the fifth year in a row to be the ‘Official Sponsor’ of the Emir Cup 2015, reaffirming their commitment towards supporting the country’s most popular sporting event. This partnership represents a renewed 3 year agreement signed with Qatar Football Association in 2014 confirming their sponsorship for the 2014, 2015 and 2016 editions of the football tournament.

Organised by QFA, the Emir Cup will be the 43rd edition of the revered tournament in men's football, and is played by the first and second division clubs of the Qatari football league structure. The cup winner is guaranteed a place in the 2015-2016 AFC Champions League.

Highlighting the partnership, Mr. Hamad Al Kuwari, Director of Marketing and Communications of QFA commented: “We are delighted to partner again with Sony and Fifty One East, to support the country’s most prestigious tournament of the year, the Emir Cup. By partnering with such big names, we are able to reach various segments of the community through enhancing the fan experience at the fanzone and various activities which we are organising together.”

Mr. Ziad Asmar, Executive Director of Darwish Technology, said, “We are very proud to be partnering with QFA to support the Emir Cup, the biggest football event in Qatar for the fifth consecutive year. The tournament has grown year on year to become the most energetic sporting event in Qatar that brings together the entire community and promotes local talent. We would like to thank the QFA team for this amazing partnership and wish all the very best for another great event. We invite everyone to join the celebrations and support their teams especially at the final on 23rd May at the Thani bin Jassim Stadium.”


Sony and Fifty One East are also setting up a dedicated fan zone within Lagoona Mall on 8th - 9th of May, and 15th-16th of May for fans to participate in live shooting competitions and win fabulous prizes from Sony during each session. In addition to this; Sony and Fifty One East also sponsor the ‘Most Valuable Player’ of the match award to be given after each game during the Emir Cup.

Not only that; but also a special promotion will be running during the entire Emir Cup tournament on all Sony products, in Fifty One East showrooms, and will last until May 31st.

With the football season coming to an end, the Emir Cup, provides football fans in the country with one final event to celebrate the best in sporting talent in Qatar. The most watched local football tournament brings together the top Qatari clubs who play over five stages to reach the final and compete for the most coveted title.