Riding high on the success of the first RESERVED store at Gulf Mall, this month AZADEA expanded the popular European street-style fashion brand’s presence in Qatar, with the opening of its second store at Villaggio Mall.
In celebration of the occasion, the fashion label held a special event on the 24th of February, during which three well-known local bloggers – Kellie Silva of ‘Fash Squad Qatar’, Elisabete Reis of ‘Glam Your Image’ and Khalifa Saleh Al Haroon of ‘ILoveQatar.net’– engaged and entertained the local community. The event also featured exciting giveaways, live entertainment such as led dance shows, complimentary treats and the first of its kind activation in Qatar - the Black Mosaic photo booth for shoppers and their families. Also in attendance were Mr. Marek Piechocki, CEO and Co-Founder of LPP S.A., the owner of RESERVED brand, Mr. Grzegorz Jarocki , Managing Director/Franchise at the LPP Group and Moh Daher, Board Member of Azadea Group Holding Sal.
Amongst AZADEA’s prestigious portfolio of high street fashion stores, the new RESERVED outlet offers the brand’s most loyal fans an additional location to shop for their favorite womenswear, menswear and childrenswear. The popular fashion label whose recent brand ambassadors include Brooklyn Beckham and the Jagger family (Jerry Hall, Lizzy Jagger and Georgia May Jagger), opened its first store in the GCC in Doha’s Gulf Mall last year.
“Our experiences in the GCC region in general and especially Qatar have been that the customers here have a strong liking for fresh street style looks and a keen eye for high quality materials. RESERVED caters to both of these needs and more and gives our loyal base of shoppers, fashion inspiration for every season,” says. Marek Piechocki, CEO and Co-Founder of LPP S.A the owner of RESERVED brand. “The fact that we are adding a second store in association with AZADEA in less than a year’s time is ample testimony to the RESERVED brand’s growing popularity in the region,” he added.
Reserved, which made its debut in Germany in 2014, as the LPP flagship brand, already counts more than 500 stores throughout Eastern and Central Europe and has since then grown to become an international brand, with a presence in various other countries including Russia, United Kingdom, Italy and Egypt.
Reserved’s collections for women, men and children, are inspired by global trends and characterized by simple and classic designs, stylish cuts and original patterns for brave customers. The fast fashion brand is also well known for its stunning AD campaigns, featuring striking images and top-level fashion photographers and models, not to mention their constant delivery of new merchandise every three weeks in each of its stores.
During the event, shoppers were spotted at the Black Mosaic photo booth, snapping pictures and sharing them on social media with #ReservedVillaggioMall and #ReservedQatar to create instant Polaroids that were hand-placed onto a large canvas which was later transformed into one of RESERVED Spring/Summer 2016 campaign image. The three celebrity bloggers also picked three winners from the mosaic who were awarded QR 1000 each.
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