QNB, the largest financial institution in the Middle East and Africa, has revealed today that Internet sensation Khabane ‘Khaby’ Lame will be the bank’s Official FIFA World Cup Qatar 2022™ Brand Ambassador. The partnership will build on QNB Group’s role as the Official Middle East and Africa supporter and official Qatari bank of the tournament.

As part of the partnership, Lame, who is the world’s most followed person on TikTok with 150 million followers, will launch his first-ever television commercial with QNB Group, exploring the theme of ‘dreaming big’ –underpinning the ethos of QNB Group’s role in this year’s FIFA World Cup™ tournament. The TVC was screened for the first time at an official signing ceremony that took place on September 27, 2022.

Ms. Heba Ali Al-Tamimi, General Manager of QNB Group Communications, said: “Choosing Khaby Lame as QNB’s ambassador during the tournament, reflects the boundless ambition of Qatar by hosting the FIFA World Cup Qatar 2022™. By following his dreams, Lame, much like Qatar, has achieved his goals. We are celebrating together a world where everything is possible. As Qatar prepares to welcome millions of football fans this winter, we can certainly be proud of what we have achieved, both as a bank and as a country.”

Khaby Lame, said: “I am happy to be QNB’s ambassador during the FIFA World Cup Qatar 2022™. I believe that I am very similar to QNB, I set my dreams and achieve the impossible. I look forward to exploring the tournament through QNB’s lens and making unforgettable memories.”

Catch a glimpse of Khaby in Qatar at the official signing ceremony here:

🤩@KhabyLame is in Qatar! 🇶🇦

Khabane "#Khaby" Lame, a Senegalese-born Italian social media personality, is currently here to sign a partnership deal with QNB Qatar.🤝

Did you know he has 150 million followers on TikTok?!🤯What are some of your favourites from Khaby? pic.twitter.com/hdW7T6dp48

— ILoveQatar - Live (@ILQLive) September 27, 2022

Source & cover image credit: Press Release

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Fareeha Imtiaz

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