Oct 18, 2015 Doha, Qatar: GUESS opens its new white concept store in Gulf Mall Doha to debut brand new interiors and the latest collection for men, women and kids. The store’s fresh new aesthetic has been created by GUESS in association with Italian architectural firm, Giraldo Associati. The opening was marked with an in-store event to preview the new fall winter collection. An abundance of style was evident in the debut season offerings which were raved about by the visitors.
Denim plays a prominent role in this season’s women’s collection with GUESS’ two new revolutionary styles, the Push Up and Shaper, making their first debut in a variety of vintage inspired washes. Several fashion forward silhouettes are highlighted within the delivery including structured shift dresses, maxi cardigans, sweater ponchos with leather trimming and belted details as well as a vast array of cozy cable knit sweaters for Fall’s cooler temperatures. For the GUESS Guy, the newest light-to-medium washes and jogger styles offered in the Flex denim category make for a perfect pairing with a complete selection of basic and bold graphic tees. Quilted bomber jackets, all over distressed faux-shearling coats and hooded puffers are the key outerwear styles of the season.
The store’s new clean white color interiors and bright translucent lights elevates the shopping experience, whilst focusing on the new clothing and accessory trends throughout the store setting. The state-of-art lightning with high-tech light boxes, ceiling spotlights, PVC chandeliers and luminex hanging rails transform the store into a striking contemporary space.
Troy Zunckel, General Manager, GUESS Middle East said, “We are pleased to announce that our much awaited Doha GUESS store is now open for the shoppers. Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking clothing and accessory displays.
The new retail format responds to the demands of young people who are interested in and highly aware of new trends. It’s a really exciting concept and we’d love as much feedback as possible from our customers” he added.
The store also features GUESS’s new collection of sophisticated handbags and eyewear designs for the fall season. The eyewear collection offers several fashion-forward sunglasses including classic aviators, on-trend reflective lenses and an array of feminine cat-eye frames.
The store proudly celebrates GUESS’ heritage with an array of eye-catching campaign images, displayed throughout the space. Glossy white fixtures juxtaposed alongside rough wood and iron tables compliment the store’s appeal while patchwork cowhides and ottoman seats in the geometrical shapes add a modern feel. The accessories are displayed in sleek cabinets positioned beside tapered plexi-glass lamps. The gray cement flooring harmonizes well with the unique design elements incorporated into the disposition of the store.