Sign in Register
Posted On: 11 October 2022 09:43 am
Updated On: 11 October 2022 10:24 am

Six global cities to host International FIFA Fan Festival™ events during World Cup

Vrinda Abilash
Vrinda Abilash
Discuss here!
Start a discussion
6 global cities host international fifa fan festival events world cup

The fun, entertaining and joyful atmosphere of the FIFA Fan Festival™ in Doha’s Al Bidda Park will now be felt around the world as FIFA today announced that six global destinations would host satellite events during the FIFA World Cup Qatar 2022™.

Budweiser will therefore be the first Commercial Affiliate in FIFA World Cup™ history to host International FIFA Fan Festival™ events, together with sister brands Corona and Brahma, in six cities across the globe:

  • London
  • Mexico City
  • Rio de Janeiro
  • São Paulo
  • Seoul
  • Dubai

Budweiser, Corona and Brahma, as well as other beverages, will be the featured brands for the festivals.

The satellite events will complement the main FIFA Fan Festival in Doha’s Al Bidda Park, a newly reimagined experience that will create a go-to destination for all fans on-site in Qatar and will offer an electric experience of football, music, food and culture.

All International FIFA Fan Festival events will offer live match broadcasts from the FIFA World Cup in Qatar as well as various entertainment-driven activities, including performances by popular international DJs, local musicians and artists as well as appearances by FIFA Legends. Selected events will boast 4D immersive audio that will bring the sounds from the matches in Qatar to local events.

The International FIFA Fan Festival venues will be connected with the mothership event in Qatar through on-site FIFA World Cup branding, exclusive content from the host country and unified storytelling on FIFA digital channels, in particular FIFA+, which will serve as a digital content hub for fans to watch, experience and interact with others around the world.

International FIFA Fan Festival events will be open on selected dates and times throughout the tournament, starting on 20 November. The individual event concepts range in size, with pop-up activations as well as flagship events with a capacity of 10,000+ visitors. All International FIFA Fan Festival events led by Budweiser and Brahma will only be open to consumers of legal drinking age, with general admission and VIP access available either free of charge or for a fee, depending on the market.

“The FIFA Fan Festival was designed to bring fans together beyond the stadiums to experience the best of football, music, culture and lifestyle,” said FIFA Chief Business Officer Romy Gai. “We’re honoured to collaborate with Budweiser, Corona and Brahma to take the FIFA Fan Festival concept that will live in Doha and reverberate it around these high-energy global events – taking the buzzing atmosphere of the FIFA World Cup to the doorsteps of fans worldwide.”

“With billions of football fans watching the World Cup, we’re thrilled to partner with FIFA to create the first-ever International FIFA Fan Festival, which is the ultimate fan experience – from a next-generation audio and visual experience to celebrating local music and culture – all with Budweiser, Corona and Brahma,” said Todd Allen, Global Vice President of Marketing, Budweiser at AB InBev.

FIFA Fan Festival

In September, FIFA introduced a reimagined fan destination and on-site entertainment experience for fans at future FIFA World Cup and FIFA Women’s World Cup events called the FIFA Fan Festival. Beginning with the FIFA World Cup Qatar 2022 at Al Bidda Park in Doha, this multidimensional, inclusive event will provide new ways for fans to celebrate their shared passion for football while experiencing the very best in music, entertainment, local culture, food, games and lifestyle in a true festival environment.

This unique commercial licensing model created by FIFA allows new and existing stakeholders to stage events in major cities across the globe. FIFA will extend the licensing model to future events and plans to announce more locations for International FIFA Fan Festival events in due course.

Dubai

22 days of BUDX FIFA Fan Festival excitement in the heart of Dubai – Dubai Harbour, an extraordinary waterfront location that will provide fans with all the football action that the FIFA World Cup has to offer, set against the astonishing backdrop of the Dubai skyline.

Fans can be part of this exciting event by purchasing their tickets online. The link to the official ticketing platform will be released on FIFA+ shortly – stay tuned.

  • Address: Dubai Harbour, Dubai, U.A.E.
  • Opening dates: 20 November to 18 December 2022
  • Opening hours:
    • 20 to 28 November: 12:00-03:00
    • 29 November to 18 December: 15:00-03:00

Mexico City

Fans in the Mexican capital can look forward to an event highlight right on their doorstep – the Corona FIFA Fan Festival at Plaza de la República.

An iconic tourist destination centrally located in Mexico City, Plaza de la República is a public square that will naturally bring all fans together.

Anyone who wants to be part of it can register for free tickets. A registration platform will be released on FIFA+ shortly – stay tuned.

  • Address: De La República S/N Tabacalera, Cuauhtémoc, Mexico City, 06030 Mexico
  • Opening dates: 20 November to 18 December 2022
  • Opening hours: 09:00-18:00 every day

London

A year-end highlight awaits the centre of European football: the BUDX FIFA Fan Festival in London’s newest entertainment hub – Outernet.

Outernet provides state-of-the-art facilities with projection capabilities and a high-energy environment right on Tottenham Court Road – the best match-viewing experience outside of Qatar.

Fans can be part of this exciting event by purchasing their tickets online. The link to the official ticketing platform will be released on FIFA+ shortly – stay tuned.

  • Address: 1 St Giles Square, London, WC2
  • Opening dates: 21 & 25 & 29 November / 3 & 4 December
  • Opening hours:
    • 21 November: 12:00-17:00
    • 25 November: 17:00-22:00
    • 29 November: 17:00-22:00
    • 3 December: 13:00-18:00
    • 4 December: 17:00-22:00

Seoul

BUDX FIFA Fan Festival Seoul brings the FIFA World Cup atmosphere to East Asia.

S. Factory is a unique venue that will provide fans with an extraordinary match-viewing and phenomenal brand experience.

It is located in Seongsu-dong, one of the trendiest parts of town, known as the “Brooklyn of Seoul”. Seongsu-dong is the go-to arts and entertainment destination, and S-Factory sits at the heart of it all.

Fans can be part of this exciting event by purchasing their tickets online. The link to the official ticketing platform will be released on FIFA+ shortly – stay tuned.

  • Address: 성수동 (seongsu-dong); Seongsu / Seongsu-dong
  • Opening dates: 24 & 28 November / 3 December
  • Kick-off times: opening hours will be announced shortly
    • 24 & 28 November: 22:00
    • 3 December: midnight

Rio de Janeiro

The Arena Brahma FIFA Fan Festival Rio de Janeiro will take place on one of the most beautiful beaches in the world – the Copacabana, an iconic location known for its vibrant atmosphere and breath-taking scenery, and as the location of the 2014 FIFA World Cup™ Fan Fest.

Anyone who wants to celebrate Brazil’s matches with thousands of fans can register for free tickets. A registration platform will be released on FIFA+ shortly – stay tuned.

  • Address: Copacabana Beach
  • Opening dates: 24 & 28 November / 2 & 5 & 9 & 13 & 18 December
  • Opening hours:
    • 24 November: 14:00-01:00
    • 28 November: 11:00-22:00
    • 2 December: 15:00-02:00
    • 5 December: 15:00-22:00
    • 9 December: 11:00-midnight
    • 13 December: 14:00-02:00
    • 18 December: 12:00-Tbd

São Paulo

7 days of celebrating the Brazilian national team at the Arena Brahma FIFA Fan Festival São Paulo.

Vale do Anhangabaú, a public park located in the heart of São Paulo, will be the perfect place for fans to gather and enjoy FIFA World Cup action.

Fans who want to join the celebration can register for free tickets. A registration platform will be released on FIFA+ shortly – stay tuned.

  • Address: Av. São João, São Paulo - SP, 01310-200
  • Opening dates: 24 & 28 November / 2 & 5 & 9 & 13 & 18 December
  • Opening hours:
    • 24 November: 14:00-01:00
    • 28 November: 11:00-22:00
    • 2 December: 15:00-02:00
    • 5 December: 15:00-22:00
    • 9 December: 11:00-midnight
    • 13 December: 14:00-02:00
    • 18 December: 12:00-tbd

Beyond Doha’s Al Bidda Park

Qatar will also host a vast array of cultural and entertainment options during this year’s FIFA World Cup, with more than 90 special events set to take place on the sidelines of the tournament. Doha Corniche will be one of the largest fan destinations, with roving performances, cultural activities, food and beverage stalls, and retail outlets along its 6km route, with capacity to host up to 120,000 fans every day.

Other activities will include the daily “Welcome to Qatar” show, one of the biggest water and pyrotechnics shows in the world that will feature music from the Qatar 2022 Official Soundtrack, Qatari composer Wael Binali and the Qatar Philharmonic Orchestra. Theme-park rides and other attractions at Al Maha Island Lusail will also be open to fans, as will the Ras Abou Aboud 974 Beach Club, the Hayya Fan Zone on the Lusail South Promenade, and the Arcadia Spectacular and ARAVIA by MDL Beast dance music festivals. The Last-Mile Cultural Activations will also feature more than 6,000 performances in 21 locations, offering entertainment for those on their way to the stadiums.

Source and cover image credit: FIFA.com