The event was organized to celebrate the creativity and cultural significance of the artwork which was designed by Qatari female artist Bouthayna Al Muftah. The main poster depicts traditional headwear being thrown in the air – something which symbolizes celebration and football fandom across Qatar and the Arab world. The seven supporting posters showcase the Arab world’s passion for football and the game's ability to bring families together.
A host of special guests attended the London unveiling, including official FIFA World Cup Qatar 2022™ Ambassador David Beckham. The event marked the poster’s unveiling as a new addition to the Design Museum’s Football: Designing the Beautiful Game exhibition, which is the first public display of the poster outside of Qatar.
During the event, Al Muftah explained the story behind the main poster, along with the seven supporting pieces of art. Al Muftah, along with the other special guests, signed the poster, which was gifted to The Design Museum.
“It is a huge thrill to see the Official Poster being showcased at The Design Museum. This beautiful piece of art – along with the seven supporting posters – illustrates our region’s passion for football and highlights the importance of bringing the FIFA World Cup to the Middle East and Arab world for the first time.”
“I am beyond proud to represent Qatar and leave my mark on this incredible milestone in my country’s history,” said Al Muftah. “To be able to work on a World Cup project still seems surreal. It is an honour to see my work featured in prestigious locations around the world, including at The Design Museum in London.”
“It’s been great to visit the Design Museum today and to see the World Cup poster for Qatar 2022 and meet the artist. Football brings people together and Bouthayna’s work conveys that sense of celebration and passion for the game,” said Beckham, who represented England at three FIFA World Cup™ tournaments.
The 2022 Qatar World Cup poster has been added to a display in the Design Museum’s Football: Designing the Beautiful Game exhibition, which shows examples of every FIFA World Cup and FIFA Women’s World Cup poster from 1930 to 2018. Also newly added to the exhibition are the seven supporting artworks, and models of the Lusail Stadium and the Al Janoub Stadium. The venues, which will both host matches during the tournament, were designed by British architects. The 80,000-capacity Lusail Stadium, which will host the final on 18 December, was designed by Foster + Partners, while the 40,000-capacity Al Janoub was designed by the late British-Iraqi architect, Dame Zaha Hadid.
Tim Marlow, Chief Executive and Director, The Design Museum, said: “It is an honour for us to showcase these stunning works of art within our Football: Designing the Beautiful Game exhibition. The exhibition has a space dedicated to showcasing every FIFA World Cup poster since the very first tournament in 1930, and so with excitement building for Qatar 2022 it seemed the perfect opportunity to bring this design story right up to date. The posters illustrate Qatar and the Arab world’s love of football and family, and we are very proud to host Bouthayna and David Beckham, along with the other special guests to hear the story behind this series as football fans everywhere gear up for the 22nd edition of the FIFA World Cup later this year.
The Football: Designing the Beautiful Game exhibition, including the first public display of the FIFA World Cup Qatar 2022™ Official Poster outside Qatar, can be visited until 29 August 2022. Its display at the Design Museum follows its unveiling last month in Qatar, at Hamad International Airport.
Source and cover image credit: Press release
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