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Posted On: 2 September 2022 04:56 pm
Updated On: 2 September 2022 09:32 pm

Qatar Airways' new World Cup campaign unites football fans through music and innovation

Vrinda Abilash
Vrinda Abilash
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Qatar airways new world cup campaign football fans music

With the FIFA World Cup Qatar 2022TM kicking off in less than three months, Qatar Airways, FIFA's Official Airline Partner, is celebrating the universal language of football by connecting global fans through music and innovation. Teaming up with the world-famous ‘We Will Rock You’ anthem that is sung passionately around every stadium.

Qatar Airways’ latest campaign centres on an energetic and exciting TV commercial that celebrates the unforgettable journeys leading up to the FIFA World CupTM. The uplifting anthem reflects the airline’s firm belief that sport is a universal language that unites fans and transcends verbal barriers.

New virtual reality experience

Fans are invited to view the commercial via the airline's new virtual reality experience the Qverse -

By visiting, users can access a hands-on experience in the virtual world on-board the Qsuite - the World's Best Business Class seat, where they can watch the campaign on the virtual in-flight entertainment screen. During the immersive experience, users are also encouraged to play the Inflight Delight Game for a chance to win a FIFA World Cup™ travel package, inclusive of match tickets, return flights and accommodation.

In August, Qatar Airways marked the 100-days-to-go milestone for the tournament by launching The Journey Tour in London, UK. The interactive bus continues to tour 13 European cities, offering fans several interactive experiences, including the opportunity to test their skills against the incredibly talented Neymar Jr, to learn more about the history of Qatar and the FIFA World Cup™, and to meet Sama – the first-ever MetaHuman cabin crew. Fans visiting the Qatar Airways-branded bus can enter a chance to win match tickets, and all-inclusive travel packages to the tournament, by sharing their experience on social media using the #FlytoQatar2022 hashtag.

The tournament will be held across eight world-class stadiums designed to invoke the symbols of Arabian culture. The Al Bayt Stadium will host the Opening Match with a capacity of 60,000 seats, while Lusail Stadium is set to host the tournament’s Final, with a capacity of 80,000 seats. The remaining stadiums, which include Ahmad Bin Ali Stadium, Al Janoub Stadium, Khalifa International Stadium, Education City Stadium, Stadium 974 and Al Thumama Stadium, will house 40,000 spectators.

With demand soaring, Qatar Airways has ramped up all-inclusive travel packages for fans to secure their place in world football's biggest event. These packages include match tickets, return flights and accommodation, allowing passionate football fans across the world to follow their favourite team at

To view the video, please click this link -

Source and cover image credit: Qatar Airways