Snapchatters in MENA will now be able to follow beIN SPORTS’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022™.
beIN SPORTS, the flagship sports channel from beIN MEDIA GROUP (“beIN”) and Official Broadcaster of the FIFA World Cup Qatar 2022™ for all 24 countries in Middle East and North Africa (MENA) and France, have partnered with Snap Inc. to bring the best of their football coverage to Snapchat. The Discover partnership will see beIN SPORTS launch dedicated football highlights shows covering all the best moments from the ongoing football season and the FIFA World Cup Qatar 2022™.
The agreement was signed today at beIN’s MENA headquarters in Doha by Mohammad Al-Subaie, CEO of beIN MENA, and Hussein Freijeh, Snap Inc.’s General Manager – MENA.
The content will feature FIFA World Cup Qatar 2022™ through a dedicated show covering all match highlights, moments, and every single goal on Discover.
“The passion that fans in the MENA region have for football is unparalleled. We are gearing up for arguably the most remarkable year in beIN’s history – broadcasting the greatest football event in the world, and through technology partners such as Snap Inc., we are bringing football fans closer to the game. Our unmatched footprint will provide fans with extensive coverage of the various football leagues, including the FIFA World Cup™, and help us continue to expand our presence in the region”.
Hussein Freijeh, General Manager, MENA at Snap Inc., said: “We are thrilled to extend our international partnership with beIN SPORTS to the MENA region and bring their award-winning football coverage to life on Snapchat. As the custodian of sports in MENA and the Official Broadcaster of the FIFA World Cup Qatar 2022TM in the region, this partnership allows the Snapchat community to follow their favourite football teams, matches, and moments from the comfort of their phone – ensuring they don’t miss an instant. As our audience in the MENA region continues to grow, we are committed to serving them through interactive and engaging content experiences on our platform. We are excited to innovate with beIN SPORTS to bring their coverage to life and create unmatched fan experiences”.
The beIN SPORTS show on Discover will be distributed in UAE, Saudi Arabia, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Tunisia, Yemen, Djibouti, Mauritania, Somalia, South Sudan, Syria, Sudan, and Chad.
Source and cover image credit: Press release
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