Qatar Tourism launched a new stopover holiday promotional campaign to support the country's tourism goals and ambition to attract more than six million visitors a year by 2030, showing how Qatar offers visitors everything from cultural hotspots to scenic landscapes.
The promotional video, released on 25 August 2022, featured football superstar David Beckham taking a 48-hour stopover tour around Qatar.
Qatar Tourism explained that with more than 80% of the world's population within a six-hour flight from Qatar, this campaign showcases how Qatar is an excellent place to turn a stopover into a mini break. Through this campaign, Qatar Tourism seeks to raise awareness of the world's best value stopover packages, which are on offer from Qatar Airways.
The campaign will see content across digital advertising, social media channels, and Qatar Tourism's website, in addition to being shared by selected partners. The campaign video will also be hosted on Qatar Airways' in-flight entertainment system Oryx.
Commenting on the launch of the campaign, HE Chairman of Qatar Tourism and Qatar Airways Group Chief Executive Akbar Al Baker stressed that Qatar abounds with amazing offers and benefits that satisfy all tastes, whether it's sun, sea and sand, rich heritage and culture, surprising nature, or a modern and fun city break.
Source: Qatar News Agency
Cover image credit: Qatar Tourism
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