Kia Corporation has today announced the official launch of the stunning all-new Sportage model 2023 in the local market, an SUV that has been carefully constructed to inspire customers with its striking interior and exterior design.
To highlight the slogan of Sportage “Broaden Your Horizon”, Kia Qatar unveiled the Sportage publicly through the Sky Banner, a massive 1,000 square meter banner showing the all-new car’s design. A first in Qatar, the Sky Banner was fitted onto a helicopter and flew around Doha’s scenic coastline to announce the availability of the heavily anticipated model in the Qatar market.
“We are thrilled to finally bring the all-new Kia Sportage here to Qatar – where it enjoys a strong following owing to its strong heritage, proven reliability, and continued progress and innovation in the areas of practical technology and design. We designed the launch experience to manifest both the Sportage slogan of seeing life from a different perspective and Kia’s heralded new brand slogan of ‘Movement that Inspires’ where the more you see the world while in motion, the more inspiration and ideas one can encounter. As the official dealers in Qatar, we at Al-Attiya Motors and Trading Co., would like to invite prospective customers for a test drive and experience what award-winning performance and intuitive innovation feel like, behind the steering wheel.” remarked Hossam Abu Shadi, Senior Brand Manager of Kia Qatar.
The 2023 Kia Sportage is ringing in a new era for one of the brand’s most sought-after models, with a comprehensive redesign that is unquestionably dramatic. The fifth-generation model challenges design norms and moves the Sportage identity to the next level while paying homage to its rich heritage.
“Reinventing the Sportage provided our tremendously talented design teams the opportunity to curate something completely different; to take inspiration from our brand relaunch to inspire customers through contemporary and pioneering SUV design. With the all-new Sportage, we wanted to take more than just one step forward, instead, we moved it on to a different level in the SUV class,” commented Karim Habib, Senior Vice President of Head of Global Design Center.
“As Kia’s flagship SUV, the all-new Sportage is as practical as it is compelling, offering copious amounts of space, and a modern suite of hi-tech features that cater to the interests and demands of seasoned drivers and passengers. The all-new design offers customers the opportunity to drive a Kia Sportage that is redefining the rules of SUV design. Bringing spontaneity and modernity to the SUV class, our new Sportage will provide customers with a vehicle that encompasses a clever combination of practicality, functionality, and versatility,” said Yaser Shabsogh, Chief Operating Officer of the Middle East and Africa, Kia Corporation.
Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage, inspiring every aspect of its appearance and confident persona. The thought-provoking and daring philosophy strengthen the connection between design and Kia’s brand direction ‘Movement that inspires’.
Opposites United is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity, and Bold for Nature. The last pillar – Bold for Nature – has profoundly influenced the design creation of the all-new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.
Inspired by ‘Opposites United’, the exterior epitomizes contrast with its bold, impactful lines and assertive presence, balanced with innovation and instinctive characteristics suitable for any road, anywhere.
Tense and crisp lines ripple along the refined body, amplifying dramatic styling tensions. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence.
The front of the all-new Sportage creates an instant impact and thought-provoking design statement with a detailed-oriented black grille graphic stretching across the width of the face. Like an intricate web, the technical graphic pulls together the main frontal features of the all-new Sportage, crafting an imposing front volume. The elongated grille links Kia’s modern signature Tiger Nose grille – which acts as the visual focal point of the car – to the distinctive futuristic-styled boomerang-shaped LED DRLs (daytime running lamps), which in turn create solid boundary lines for the striking Matrix LED headlamps.
The side profile of the all-new Sportage stays true to its sports utility DNA, creating a stirring road presence with taut lines cutting across clean but refined body surfaces that seamlessly blend the contrasting volumes together. Representing a first of the Sportage range, a black roof – a different colour paint option to the vehicle’s body – is not available with the new model, helping to accentuate the sporting profile and highlight the architecturally dynamic C-pillar. The addition of a chrome beltline kicks up onto the rear of the all-new Sportage and into the D-pillar, creating harmonious lines with the rear spoiler that further adds to the sporting pedigree of the car.
At the rear, the all-new Sportage maintains a strong road presence with a muscular swooping fastback design that flows into the rear lamps, allowing the SUV to personify strength and stability. The razor rear lamps are connected by a slim horizontal design, giving the all-new Sportage a stunning wide impression from the back.
Depending on spec and model, the 2023 Sportage rides on 17-inch, 18-inch, or range-topping 19-inch wheels, with a choice of five different alloy designs, colours, and finishes.
The interior of the all-new Sportage plays with boldness in character, offering intuitive and innovative technology, to create a driver-orientated space that is truly state-of-the-art.
The interior was designed with both operator and passenger in mind, offering a unique high-tech environment that is visually impressive, as well as spacious and intuitive. At the centre of the all-new Sportage’s modern cabin sits a beautifully sculpted integrated curved display with a slim touchscreen pad and finely detailed air vents. The curved display sweeps across the front of the interior, giving the cockpit dramatic width and depth.
The high-tech 12-inch touchscreen and advanced integrated controller act as the nerve centre for driver and passenger connectivity, functionality, and usability needs. Both systems have been created to be easy-to-use, highly intuitive, and soft to touch. The 12-inch instrument cluster is equipped with the latest-generation full thin-film-transistor liquid-crystal display for incredibly precise and clear graphics.
An ergonomic centre console has been optimally positioned for the driver and front passenger, providing storage, operating system configuration, cupholders, and soft-touch switches, the latter sitting on a raised profile alongside the shift-by-wire transmission dial.
Throughout the cabin, the highest quality materials that are opulent to touch have been used, while dynamic and vibrant colour options add vibrancy and energy. The driver and front passenger seats combine innovation and comfort in a sporting slim shell design.
Further enhancing passenger convenience, at the rear of the driver and front passenger seats are integrated hanger-type designs within the slim headrests, allowing clothing and handbags to be easily and conveniently hooked into place.
Fully immersive, in-car surround sound is delivered to the occupants of the all-new Sportage via an industry-leading speaker Meridian premium sound system.
The all-new Sportage launches with a comprehensive range of powerful, responsive, and efficient powertrains, including the very latest-generation clean gasoline and diesel engine technology.
From the very start of development, the all-new Sportage was intended to embrace the latest powertrain technology breakthroughs, making it one of the most efficient and eco-friendly SUVs available.
From the launch, a high-tech 1.6-litre TGDI powertrain will be offered in the all-new Sportage line-up, generating 180PS and 27.0kgf.m torque. The four-cylinder unit realizes enhanced fuel efficiency through a new and optimized combustion process, breakthrough cooling technologies, and key friction reduction measures, including an advanced integrated thermal management system and the use of a low-friction ball bearing.
The all-new Sportage is home to the very latest passive, active, and ADAS safety technologies. With safety being a top priority during development, the fifth-generation Sportage is one of the safest vehicles in its class.
Underneath the sleek and contemporary exterior design of the all-new Sportage is a reinforced and lightweight body structure that has high torsional rigidity. All-new Sportage has different safety restraint and structure system applications, including driver airbags, passenger airbags, side curtain airbags, and low-side airbags.
Kia’s acclaimed in-house developed Advanced Driver Assistance System (ADAS) technology helps the Sportage to avoid potential hazards, fully protecting occupants and other road users on every journey. As part of its ADAS package, the all-new Sportage features Kia’s industry-leading Forward Collision-Avoidance Assist (FCA), which helps avoid collisions with objects in front of the vehicle while driving.
When operating the turning signal to change lanes, if there is a risk of collision with a rear-side vehicle, a new Blind-Spot Collision-Avoidance Assist (BCA) system will provide a warning to the driver. After the warning, if the risk of collision increases, BCA actively controls the all-new Sportage to help avoid a collision. BCA is also active in situations such as parallel parking manoeuvres, further helping to avoid collisions with rear-side vehicles.
Due to high demand, Kia Qatar is recommending interested customers to head over to the Kia showrooms in either Al Sadd (near LuLu Al Rayyan Road) or Industrial Area (after St. 23 junction) for a test drive and discuss their reservation options with the available Sales Consultants. Conversely, customers can visit www.kiaqatar.com to know more about the Sportage and other models’ product features to fully guide their purchase process.
Source and cover image credit: Press Release
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