The Ministry of Interior, represented by the General Directorate of Traffic, in cooperation with Qatar Football Association (QFA) and Qatar Shell Service Company, will launch joint traffic awareness activities starting from Wednesday, until March 13, on the sidelines of the quarter-finals of HH the Amir Cup matches.

These awareness events come to embody the partnership between the various institutions of society to promote a culture of safety on the road between the various segments of society, especially young people and adolescents, in order to achieve the goals and objectives of the National Traffic Safety Strategy.

The Assistant Director of Traffic Awareness Department Lt. Col. Jaber Mohammed Adiba, during a press conference held today, praised this initiative adopted by Qatar Football Association and Shell Qatar, adding that that this initiative is aimed directly at youth, as they are the future of the country and the pillar of its renaissance.

He pointed out that the General Directorate of Traffic attaches great importance to traffic awareness, as it is one of the main pillars for achieving road safety and security, and reducing the number of deaths resulting from traffic accidents, and works through the implementation of many programs and activities to raise awareness of the public and educate them about the risks of road accidents.

He said that the General Directorate of Traffic, represented in the Traffic Awareness Department, has been developing an annual operational plan based on analyzing and reading traffic indicators and statistics, with the aim of focusing on the most prominent risks and violations and wrong behaviors, and working to contain and reduce them.

He pointed to the importance of partnership and cooperation between the private sector and the government sector, in bearing social responsibility and providing awareness that targets the youth, wishing everyone to participate and interact with this campaign.

The representative of the Qatar Football Association Ali Al Salat, said that the Association's partnership in this national campaign comes from QFA keenness to support social activities and benefit from football matches, as a targeted sporting means, and linking it to the requirements and needs of society.

For his part, Mohammed Al Mashiri, representative of Shell Qatar, the official sponsor of HH the Amir Cup, said that the campaign, which is a traffic safety initiative, aims to educate drivers and pedestrians, from 14 to 21 year old, about the importance of safe driving.

He pointed out that the campaign supports Qatar National Vision 2030, by protecting the most precious resources of the country represented by its youth.

(Source: QNA)

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Khadiza Begum

Content Writer

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