The Football World Cup 2022 in Qatar is one of the most anticipated sports events which will take place in the Middle East for the first time. At the SPIEF 2021, the community will discuss the event’s preparatory process.

One of the organizers of the tournament is the Supreme Committee for Delivery and Legacy (SC) that is responsible for the preparation and construction of the entire sports infrastructure for the World Cup 2022, as well as for the infrastructure and social legacy programs that will remain in Qatar and throughout the region after the Championship. New guidelines for sustainable development and environmental care, cultural and social heritage for Qatar and the whole world, the development of sports and urban infrastructure in the country – all of this formed the basis for the tournament preparation concept, which will be the most compact FIFA World Cup in recent history.

How to organize a global tournament in the face of COVID-19? How to ensure safety without creating inconveniences for citizens and guests? How to prolong sports facilities after the competition has finished, how to render exploitation effective and profitable? How to integrate sustainable development policy into the realization strategy of such a tournament? Besides, the FIFA World Cup is not only a great opportunity, but a challenge for local and international business as well: how can Qatar implement the Russian experience so as to create favorable conditions and ensure continuous business activity? These are questions to be answered by the participants of the session “Russia-Qatar: experience of World and European football championships, their heritage”, where stakeholders will also try to elaborate effective instruments of work in a new reality. The event will take place on 3 June 2021.

Sports is a global multi-billion business, and major international sports events are historically a springboard for significant infrastructure, social and economic changes. Such enterprises as Aspire Zone Foundation (AZF), a unique sports cluster with world-class infrastructure, aiming at preparing the high-level sportsmen, promoting sports as part of an active and healthy lifestyle and stimulating the growth and development of the sports economy in Qatar, and International Centre for Sport Security (ICSS), an international, independent non-profit organization aimed at safeguarding sport in terms of safety, security, and integrity, and protecting the opportunities sport can generate in the socio-economic context, will participate in the session “Sports is a catalyst of macroeconomic and social changes” on 2 June 2021 featuring Qatari-Russian Center for Cooperation (QRCC). For their part, Qatar Airways (QA) and Hamad International Airport (HIA) will share what infrastructure opportunities they have and how to ensure true eastern hospitality.

Source: Press release

Follow us on our social media channels: @ILQlive @ILQlive @ILoveQtr ILoveQatar

Darlene

Start a discussion