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14 December 2017 07:01 am

Qatar ExxonMobil Open 2018 promos launched

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ExxonMobil Qatar and its partner Qatar Tennis Federation (QTF) have kick-started a series of promotional activities ahead of the Qatar ExxonMobil Open 2018, which will take place at the Khalifa International Tennis and Squash Complex from January 1-6 next year.

Saleh Al Mana, Vice President and Director of Government and Public Affairs for ExxonMobil Qatar; Tareq Zeinal, Secretary General Assistant of QTF; and Karim Alami, Tournament Director inaugurated an installation of the number “26” made entirely out of tennis balls – which represents the tournament’s 26 years and the partnership -- in the heart of Museum of Islamic Art (MIA) Park.

The inauguration was attended by ExxonMobil Qatar and QTF representatives and marks the official launch of the tournament’s promotional activities. Two other similar [ZN1]installations have been placed at the, Souq Waqif and Doha Festival City.

“We had an exciting launch of our promotional activities for the Qatar ExxonMobil Open 2018 today. We want all residents of Qatar and those visiting to know about this annual world-class sporting event that is taking place in Doha next week, and encourage them to be a part of it,” said Saleh Al Mana, Vice President Public and Government Affairs for ExxonMobil Qatar.

Tareq Zeinal, QTF Secretary General and Tournament General Coordinator said: “Qatar ExxonMobil Open has always been one of the signature events in Qatar’s sporting calendar. With this promotional activity, we are once again reiterating our commitment to promoting tennis as much as possible as well as creating a fun-filled atmosphere ahead of the tournament. We are proud of what we’ve been able to do together with Qatar ExxonMobil and I believe this year’s tournament will be bigger and greater.”

Karim Alalmi, QTF Board Member and Tournament Director commented: “The partnership between Qatar Tennis Federation and ExxonMobil is an example of what can be accomplished when two organizations share a mutual respect for each other and an unwavering commitment to supporting Qatar, as it works towards the goals of the Qatar National Vision 2030.”

In tandem with joint activities leading up to the tournament, ExxonMobil Qatar will launch a corporate social responsibility campaign, which will run for three weeks starting December 13. The campaign will highlight

ExxonMobil’s contribution to building human capacity in Qatar. It will include several messages that feature facts and figures related to ExxonMobil Qatar’s national outreach activities, particularly in educational development.

Over the years, ExxonMobil has rolled out several corporate social responsibility programs in Qatar that support the Qatar National Vision 2030, but based on feedback from various stakeholders that include government, and education and industry partners, most of the company’s resources are very much focused on educational and human development.

As part of the campaign, ExxonMobil Qatar has planned three competitions for its social media followers on Twitter and Instagram around the three installations located in Souq Waqif, the MIA park, and Doha Festival City. Those interested in participating can win fantastic prizes that will be presented by ExxonMobil Qatar.

The first competition will run from December 12 to January 1 and will invite followers to guess the number of tennis balls in the installations and post their answer using the hashtag #EMQ_tennis26. Three followers with the closest answers will win an exclusive prize.

The second competition invites followers to take a selfie with one of the installations between December 12 and January 1, and then post them on Twitter or Instagram using the hashtag #EMQ_Winner and encourage their friends to like it. Three weekly followers with the highest number of likes on their posts will win a prize – a total of 12 lucky winners.

The third competition is a trivia one. Every week between December 10 and January 7, ExxonMobil Qatar will post information about the tournament, and the company’s local education-focused community programs. At the end of each week, followers will be asked a question, the answers of which are in the weekly posts.