Football fans in Qatar will have an opportunity to catch a glimpse of the FIFA World Cup trophy during its trip to Doha this month.
The trophy will make its way to Doha on December 12 as part of the global tour.
“This tour is an exclusive initiative from Coca-Cola whereby the trophy travels around several markets, allowing millions of people a chance to revel in its glory and experience the excitement of the FIFA World Cup in their own communities, building up the anticipation for the 2014 FIFA World Cup in Rio de Janeiro,” a release said yesterday.
The tour is “a moving exhibition of the authentic, solid gold FIFA World Cup trophy which spreads happiness..., as thousands of lucky fans get to not only see the trophy, but also have their photos taken with it with the Coca-Cola ‘fan zone’ experience”, it said.
A ticket-only event will take place in Doha on December 14, “offering fans and media the chance to live the ultimate football experience as well as look back to the history and magic of the FIFA World Cup”, according to the release. The FIFA World Cup Trophy tour, spanning over 92,000 miles, will cover 89 countries during its nine-month journey.
The tour will also be taking in 50 new countries that have never had the opportunity to host the trophy before. The tour was officially launched in Brazil on September 12, before visiting the Pacific Islands, Central America and the Caribbean.
Following its visit to Qatar, the trophy will conclude its tour in the Middle East with a stop in the United Arab Emirates, before moving on to Europe and South America and finally ending up in April in Brazil, ahead of the start of the 2014 FIFA World Cup tournament.
Antoine Tayyar, director of Public Affairs and Communications, Coca-Cola Middle East, said: “We are thrilled to be able to bring the most coveted prize in world football to the Middle East, for what we are sure will be a memorable experience for thousands of fans.”
FIFA ambassador Gabriel Calderon said: “The FIFA World Cup trophy is a symbol of sporting prowess, bringing great nations together to celebrate the beautiful game. I look forward to being in Qatar to witness the delight of football fans there.”
The official website www.fifa.com/trophytour may be visited for the latest information on the World Cup trophy tour, including destinations and date.
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