This month’s staging of The Color Run™, presented by Sahtak Awalan: Your Health First, promises to be the biggest and most colorful yet with the event taking place on Saturday, January 28, 2017 at the Qatar National Convention Centre (QNCC). Back for a third year in Doha, the event will also feature a unique theme; the Tropicolor World Tour.

The Color Run™ presented by Sahtak Awalan: Your Health First is a race that celebrates health, happiness and individuality, by both encouraging and empowering participants of all ages and abilities to focus on their health and well-being in a relaxed and most importantly, fun fitness environment. As in previous years, The Color Run™ is once again supported by Weill Cornell Medicine – Qatar (WCM-Q), whose health campaign, Sahtak Awalan: Your Health First will present the event.

This year, both seasoned Color Runners and first timers can look forward to a fun-packed experience with the all new Tropicolor Zone as part of the Tropicolor World Tour, a lively island-style experience complete with more fun and color, as participants run, walk, jog or skip through the five-kilometer course with their family and friends. The distinct course is complete with palm trees and arches while Color Runners will be covered from head to toe in a tropical array of colors at every kilometer mark.

Nesreen Al-Rifai, Chief Communications Officer for WCM-Q, said: “The Color Run™ in Qatar is a unique opportunity to bring together everyone in the local community as they strive to be healthy and active, yet in a relaxed manner. Thanks to The Color Run™ thousands of people have been inspired to exercise, and this is directly in line with our Sahtak Awalan: Your Health First campaign, which really emphasizes taking the time to focus on you and your family’s health, and we are delighted to once again be bringing this event to Doha.”

Greg Sproule, Managing Director for IMG Middle East, the organizer behind the fast-approaching event, said: “We have had a fantastic response from Color Runners so far, as thousands are keen to take part in the most colorful event that Qatar has ever seen! It is important to also book your tickets as soon as possible to avoid disappointment, as spaces are limited. You won’t want to miss out as The Color Run™ is shaping up to be an island-style vacation right in the heart of Doha!”

Once Color Runners have completed the course, the festivities will continue at the unmissable Finish Festival, a larger-than-life celebration with Rainbow Beach, an interactive island with music, photo opportunities, entertainment, sponsored activations, and signature color throws. Color Runners are encouraged to arrive at the QNCC by around 7 AM on the day, with the first wave of runners setting off at 8:30 AM.

The QNCC is proud to be the continued venue of choice for The Color Run™.As one of the most comprehensive and technologically advanced venues in the world QNCC is purpose-built for comprehensive events and provides the latest in communications technology, spacious foyers and registration areas, media rooms, diverse catering facilities, and integrated services expertly designed allowing for the logistical ease for such large events.

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