Nissan has unveiled the all-new, game-changing Nissan Maxima 2016 for the Middle East today. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever.

The all-new Nissan Maxima 2016 is set to re-define its segment as it brings head turning design, enhanced performance and state-of-the-art technology to Middle East customers. Together, these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance.

Nissan Middle East Managing Director, Samir Cherfan, commented: “The dramatically styled all-new Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment. It not only resets Nissan Maxima's iconic ‘4-Door Sports Car’ positioning, it sets a new standard for style, performance and technology in the large sedan segment.

”The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn’t seen anything as exciting as this within this segment.”

The high performance, top-end sedan will support Nissan’s ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 per cent share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70 per cent in sales compared to 2014.

Key Features in the All New Nissan Maxima 2016:

Aura

Nissan Maxima's styling showcases Nissan's new design language - including V-Motion front end, signature boomerang lights, kick-up C-pillars and unique floating roof appearance. Inside, the Nissan Maxima's premium class-above, bespoke interior is anchored by a driver's cockpit that rivals luxury vehicles.

The new vehicle was developed under the inspiration of the Blue Angels at the Naval Air Station in Pensacola – Florida, United States. It holds a specific style inspired by the ‘jet fighter’ styling theme and ergonomic layout.

The futuristic appearance is finished with large dual exhaust chrome tailpipe finishers and 18-inch machined aluminum-alloy wheels. The Nissan Maxima SR adds 19-inch aluminum-alloy wheels that use a unique diamond-cut machined finish.

The Nissan Maxima’s totally redesigned interior is anchored by a “command centre” driver’s cockpit and a premium bespoke style crafted execution. The console also features luxurious padding on the sides with contrasted stitching. A new Display Commander control on the console allows fingertip control of the center display as befitting a premium sport sedan.

The Nissan Maxima's interior execution was a strong focus from the onset of development, with the goal of offering an interior that truly rivals luxury vehicles. It offers genuine stitching on the instrument panel, doors and console, available ambient lighting, available premium leather seating surfaces with diamond-quilted inserts, unique faceted finishers and a sporty D-shaped (flat-bottom) steering wheel.

The all-new Nissan Maxima 2016’s comfort is inspired by Nissan’s ‘Zero Gravity Seats’ design with added foam topper pad for initial softness and long-term comfort that consists of acoustic laminated glass (windshield and front side glass), and Active Noise Cancellation System for a quieter cabin.

As with the exterior, interior colors were carefully considered to fit with Maxima's exclusive sports-premium personality.

Performance

In a number of aspects the Nissan Maxima’s performance substantially eclipses market performance and is on a par with many sports cars, moving it closer to its big brother - the Nissan GT-R.

The Nissan Maxima's 3.5-liter VQ-series V6 has been redesigned with more than 60 percent new parts (compared to the previous generation 3.5-liter V6). With 300 horsepower, the Nissan Maxima has a high specific output of 85.7 horsepower/liter. The revised engine helps it achieve an anticipated 15 percent increase in highway fuel economy to an EPA estimated 30 miles per gallon*.

Complementing the revised powerplant is a new, performance-oriented Xtronic transmission featuring a wider ratio range, which allows for stronger acceleration from a standing start and an all-new D-Step shifting logic that provides rapid shifts at high throttle openings.

Technology

The Nissan Maxima's next-generation premium-level technology features include an 8.0-inch color display features multi-touch control for intuitive smartphone-like gestures such as swiping and pinch-to-zoom. The system is paired with a standard 7.0-inch Advanced Drive Assist Display (ADAD) within the instrument cluster.

The vehicle boasts an extensive range of safety, security and driving aids, including Predictive Forward Collision Warning (PFCW), Intelligent Cruise Control (ICC), Forward Emergency Braking (FEB), Rear Cross Traffic Alert (CTA) and Blind Spot Warning (BSW). The Nissan Maxima also offers an available Driver Attention Alert (DAA) system which monitors steering input patterns to establish a baseline and helps alert the driver when drowsy or inattentive driving is detected (only on Nissan Maxima SR grade).

Convenience features befitting a luxury vehicle are part of the Nissan Maxima's suite of available equipment. Many of these features are not even offered on many luxury nameplates and are found standard on most of Nissan Maxima grades. These include a power tilt/telescoping steering wheel with an "Easy Entry" system, Around View® Monitor, Remote Start via Key Fob and a power rear sunshade.

Nissan’s commitment to the highest standards and best value in total cost of maintenance is steady and to the fore with the all-new Nissan Maxima 2016. Nissan's safety rating and commitment to keep total cost of maintenance very competitive across the Middle East will bolster sales substantially over the coming years. Additionally a host of factors contribute to the Nissan Maxima’s lower running costs such as greater fuel efficiency, new technologies, build quality, durability and safety.

The all-new Nissan Maxima 2016, now offered in three grade levels including new S, SV and SR grade, will have a price ranging between $29,999 and $41,000 in the GCC. Prices per market will be revealed at their respective launches and will vary from region to region.

Follow us on our social media channels: @ILQlive @ILQlive @ILoveQtr ILoveQatar