Unveiled yesterday evening in Doha and 24 countries around the world, the Qatar 2022 World Cup emblem is a beacon for fans from all over the world, attracting them to a new type of World Cup football tournament, where the fun of watching matches and easy access to everything.
The emblem's design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.
The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight - a reminder of the eight astonishing stadiums that will host matches - and the infinity symbol, reflecting the interconnected nature of the event. Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem's central form takes inspiration from a traditional woolen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.
The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent's second hosting of a FIFA World Cup tournament and Qatar's diverse population. The regionally inspired winter garment also alludes to the tournament's start dates and the fact that it will be the first FIFA World Cup to be played in November and December.
The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.
The emblem is just one example of the bold, modern tournament designs that will be revealed in the run-up to the FIFA World Cup Qatar 2022.
The striking Al Janoub Stadium - modeled after the traditional dhow boat used in the region and the second venue to be ready - hosted its first match in May this year and demonstrates the host country's grand vision to create iconic designs.
The remaining six venues are scheduled to be completed before the end of 2020, including the spectacular fanar-lantern inspired Lusail Stadium, which will host the opening match on 21 November, as well as the final on 18 December 2022.
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