ZEE5 Global, the world's largest streaming platform for South Asian content, recently completed 5 years of their partnership with LuLu, the most admired retail chain in the region. To commemorate the occasion ZEE5 Global arranged for a fan meet and greet with Aditi Rao Hydari, who played Anarkali in their blockbuster web series, Taj: Divided by Blood, as part of the annual 'Celebrations of India' campaign.
As the leading streaming platform for South As ian content in the Middle East and globally, ZEE5 Global boasts of the largest and most comprehensive library catering to the significant diaspora population here, including over 4000 movies and one of the largest libraries of content across South Indian languages.
Aditi was last seen in ZEE5 Global’s period drama, Taj: Divided by Blood, receiving accolades from critics and audiences across the globe, especially in the Middle East for her flawless portrayal of the iconic character of Anarkali. Riding the wave of this success, the star delighted consumers at ZEE5 Global’s first Qatar fan meet and greet at LuLu Hypermarket in Barwa City. In her maiden visit to Qatar the star enthralled the audiences by singing the popular Malayalam song Vathikkalu Vellaripravu and interacted with the crowd through activities like quizzes and dance performances.
The star currently has an exciting library of titles on ZEE5 Global that includes movies like romance drama, Daas Dev, Malayalam thriller, Psycho, tragedy romance Rockstar, and others.
Archana Anand, Chief Business Officer, ZEE5 Global, said, “We are thrilled to complete 5 years of our very special partnership with LuLu to delight consumers by adding entertainment into the shopping experience. The Middle East is one of our highest priority markets and one where we have shot to leadership as a South Asian OTT platform. We look forward to continuing to bring our audiences here in Qatar unforgettable experiences with their favourite stars and the best of Bollywood blockbusters and South Asian stories.”
On the association with ZEE5 Global, Aditi Rao Hydari, said, “It’s been such a wonderful experience connecting and interacting with my fans in Doha and Dubai! The global response to my show Taj: Divided by Blood has left me completely overwhelmed and I would like to thank ZEE5 Global for making this happen. My heartfelt congratulations go out to ZEE5 Global and LuLu for their remarkable 5-year partnership and for this wonderful event!”
Extending the celebrations, shoppers at LuLu Hypermarkets across UAE and Qatar were offered a free one-month subscription and exclusive offers on yearly subscriptions for every purchase. Further, Loyalty members across GCC will get special discounts on ZEE5 4K monthly and annual packs.
Source and cover image credit: Press release
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