The Supreme Council of Information and Communication Technology (ictQatar) and Qtel have jointly launched a project that enable women to remain fully committed to their family obligations while still being part of Qatar’s vibrant workforce.
“The pilot project envisages offering jobs that womenfolk can do from their homes. The purpose is to enable women to strike a balance between their family commitment and professional aspirations”, ictQatar sources told The Peninsula yesterday.
ictQatar and Qtel signed the agreement on April 1 to officially launch the project. The project, “Working from Home”, is basically aimed at covering Qatari women. They would be offered jobs in the service sector where their physical presence is not required, the official added.
In today’s fast-paced world, women often face challenges in balancing the competing demands of professional aspirations and family life. The new initiative with the partnership of Qtel will help ensure women can remain committed to their family obligations while still being an effective part of the workforce.
“The work-from-home model has been successfully implemented at countless organisations around the world and I am certain it will be very viable here in Qatar. By using the latest information and communication technology, we will be able to empower women to work in new ways, creating benefits for both the women and their employers,” said Reem Al Mansoori, e-Inclusion Manager, ictQatar.
The initiative will be piloted over a 6-month period with women working for Qtel as Customer Research Agents within Qtel’s Business Solutions directorate. Their responsibilities will include customer contact, data entry and word processing. The team will be linked to Qtel through a special application on their web site in which their work will be assigned and monitored.
Khalid Abdulla Al Mansouri, Executive Director, Business Solutions, Qtel, said: “Technology can play a huge role in empowering people and transforming their lives. This project will help demonstrate the potential of a work-from-home model for the employees involved, for the organisations that recruit home-workers and the wider social value of encouraging everyone to get involved.”
A comprehensive field study will be conducted as part of the project with the goal of producing a work-from-home model that can be deployed at other organisations in Qatar.
The field study will be benchmarked to other international experiences of similar scale and focused on producing a blueprint for three of Qatar’s major sectors - government, health, and oil & gas.
The true measure of success of this programme will be the creation of a sustainable model that can be replicated at other organisations in Qatar, bringing even more skilled women into the workforce.
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