United Fashion Company solidifies its positioning as Qatar’s Premier Fashion and Lifestyle Company Doha, Qatar – 8 May, 2012: With some of the world’s best known and most exclusive brands opening their boutiques at The Pearl-Qatar, United Fashion Company (UFC) has solidified its positioning as one of Qatar’s main players in fashion, beauty and lifestyle brand management. United Fashion Company (UFC), a wholly owned subsidiary of United Development Company, master developer of The Pearl-Qatar, has expanded its portfolio of brands to 17 encompassing men’s and women’s fashions, home wares, and other services. Brands operating under the UFC umbrella include Lancel, Domenico Vacca, L.K. Bennett, Santoni, Harmont and Blaine, Hiref, Georg Jensen and Calvin Klein Collection. Other European fashion brands with boutiques on the Island include Stefano Ricci, Rene Caovilla, Salvatore Ferragamo, ETRO, Alberta Ferretti, Missoni and Gianfranco Ferre. UFC also has a burgeoning interest in hair salons and beauty outlets for men and women with Rony Nacouzi and Porto Salon working with the company. The company will continue with expansion plans into 2012 and beyond. “At UFC, it is our vision to create a world class, luxurious and exclusive retail experience for our residents and visitors,” says Theo Swart, General Manager at United Fashion Company. “Nowhere else can you find such a diverse and exclusive offering of retail brand names as well as more niche boutiques and stores, in such a glamorous and unique setting.” “We aim to bring the best luxury and mid market brand names to Qatar at a retail price competitive with those charged by European retailers. Many of the company’s leading international brands have opened their flagship Middle East region stores at The Pearl-Qatar which makes us immensely proud. We look forward to growing our portfolio of brands throughout Qatar and the Gulf region.” The Pearl-Qatar is home to some of the biggest names in fashion, home stores and dining outlets and is also a thriving multicultural Mediterranean-style residential community. When complete, the Island will house more than 41,000 residents. -Ends- About United Fashion Company (UFC) A wholly owned subsidiary of United Development Company (UDC), United Fashion Company was incorporated in 2008 to bring world-class luxury and mid to mid-upper range brands to The Pearl-Qatar and the rest of the Gulf region. Its long term strategy envisions a network of internationally recognized brand names in the luxury and mid market section. UFC will continue to diversify its portfolio in Qatar and beyond by entering into lifestyle brands that are aimed at filling a ‘gap’ in the market, whether it be hair and beauty, a children’s exclusive party concept or a fashion brand with a unique point of difference. UFC’s growing brand portfolio to date includes but is not limited to: Calvin Klein Collection, Etro, Georg Jensen, Gianfranco Ferre, Harmont & Blaine, Missoni, Rene Caovilla, Salvatore Ferragamo, Santoni, Stefano Ricci, Hiref and Lancel. The Company brings the best of fashion to Qatar at a retail price competitive with those charged at European retailers. Most of the Company’s leading international brands have opened their flagship Middle East region stores at The Pearl-Qatar. Expansion in the region will follow. UFC’s core customer market is diverse, reflecting the Company’s brand portfolio for women and men. Future strategies foresee further diversification by bringing in popular fashion brands catering to an even wider range of customers. Growth will continue in 2012 and will see United Fashion Company launch a host of new prestigious designer wear brands, exclusive women’s and men’s beauty services and lifestyle brands. About The Pearl-Qatar The Pearl-Qatar is a unique and innovative urban development in Doha, Qatar. A masterpiece of private and modern living on an Island spanning over 4 million square-meters of land, The Pearl-Qatar offers a tailored range of residential solutions to meet the highest of standards available in the Gulf. Furthermore, The Pearl-Qatar plays host to the latest retail and hospitality offerings from the world’s leading brands and restaurants. Developed by United Development Company (UDC), the Island is located 350 meters offshore of Doha’s prestigious West Bay District and is one of the largest real-estate developments in the Gulf. FOR MORE INFORMATION: Corporate Communications [email protected] - ILQ news -

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