The Youth Company, Qatar – nonprofit social enterprise for youth development and empowerment – is hosting a “Meet & Greet” event for press and media relations at Youth Hub Qatar, a new center and joint venture of TYC and Youth Enterprises offering various services and opportunities to young people around the country as a one-stop shop. The social event is to take place on the 27th of October, and presents TYC with a chance to personally touch base with media and press agencies around the country.
As a social enterprise for youth empowerment, TYC strives to build and maintain solid relationships with potential sponsors and partners not only to successfully progress with operations of its programs, events and various other initiatives, but also to collaborate with these parties in forming more innovative and substantial youth-friendly projects for the future.
“In hosting this gathering, media and press relations play a considerable role in communicating with the community and corporate world all that happens within TYC and Youth Hub. This identifies the media and press as a key source of support in the promotion and circulation of on-going activity initiated by the organization. Furthermore, the event leaves way for discussions on how TYC can integrate a variety of innovative multimedia approaches; broadcasting, print, social media, and other means to promote TYC’s projects more effectively to its customer base,” says Mohamed Farid, Chairman and Founder of The Youth Company, International.
The objectives of the “Meet & Greet” are to showcase the facilities and soon-to-be launched spaces within Youth Hub Qatar, essentially serving as a preview before its official launch. The gathering also allows TYC to present previous and upcoming prospects of the year, such as the follow-up conference of MyQatar: Annual Youth Forum on Sustainability and Environment, which is set to take place on the 30th of October, as well as Run The World Festival 2013, which will be slated over November and December as three separate installments: RTW Talk, RTW Festival and RTW Legacy.
“Through this gathering we wish our guests to feel at home while effectively gaining a better understanding of what Youth Hub and TYC do as an organization by the youth and for the youth, and how we operate on a day-to-day basis. It is also a valuable opportunity for TYC to present its expanding portfolio of projects and programs, multimedia releases and its significantly augmented reach to young communities in Qatar, Algeria, Tunisia and Morocco since its establishment in 2010,” speaks Aya Abu Issa, Chief Executive Officer of The Youth Company.
The “Meet & Greet” aims to welcome over 40 guests from a number of companies in Qatar, including media and press relations, printing, advertising and marketing agencies and authorities who may express an interest in cooperating with The Youth Company for current and future endeavors.
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