The Youth Company is honored to introduce Al Amal Charity Fashion Show, organized within Al Amal Cancer Awareness Campaign, to take place on the 8th of March 2013 at Multipurpose Hall of Aspire Ladies Fitness Club. The event is designed as an effort to raise awareness about cancer patients in Qatar and collect funds for National Center for Cancer Care & Research, former known as Al Amal Hospital. The idea of the event was initiated by Fatma Ghanem, young local fashion designer, who decided to use her talent to help the community. The Charity Fashion Show became a part of Cancer Awareness Campaign developed with support of FN Advertising, boutique advertising agency, which took care of marketing materials and media. The Al Amal Charity Fashion Show will feature an elite and diverse collection of Abayas, reflecting the ’60 themes “The soul of the 60’s”. While the main program of the show starts at 6pm, the doors will be open from 5pm, allowing all guests to enjoy the exhibition of artwork by local artists and designers. All the artwork and Abayas can be purchased at the auction, which will follow the catwalk. All the funds collected during the event, will be donated through Qatar Charity to National Center for Cancer Care & Research. “One of our main programs – YOU in Action – is focused on promotion of community engagement and raising awareness about important social issues and needs. We hope that Al Amal Cancer Awareness Campaign and Charity Fashion Show will let people know about the needs of cancer patients in Qatar and motivate public to support the cause”, said Aya Abu Issa, Acting Chief Executive Officer of The Youth Company. The campaign was actively supported by Qatar Charity, the Supreme Council of Health; Aspire Ladies Fitness Club – the host of the event, and Commercial Bank – Proud Sponsor of The Youth Company. We would like to express our gratitude to all companies and organizations, who showed their interest in Al Amal Cancer Awareness Campaign and supported the realization of the Charity Fashion Show: GLAM as Magazine Partner; I Love Qatar and Doha TweetUps as Info Partners; Spirit Events as Production Partner; Lucia Lounge, which provided make-up and hairstyle; Fashion Makers responsible for choreography; Trinity Talent Qatar as Talent Partner; and MIGATO as Shoes & Accessories Partner. Tickets for the Al Amal Charity Fashion Show are available at Virgin Megastore. For more information about the event and venue directions, please, check www.facebook.com/amalhom

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